Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Social media influencers are becoming an increasingly popular strategic communication tactic used across industry verticals, including entertainment, fashion, and beauty, to engage directly with consumers. Pharmaceutical companies have also recently entered the social media marketing aren...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2022-03-01
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| Series: | Journal of Medical Internet Research |
| Online Access: | https://www.jmir.org/2022/3/e29422 |