Marketing of commercial milk formula during COVID‐19 in Indonesia

Marketing of commercial milk formula during COVID‐19 in Indonesia

Abstract Baby food marketing poses a substantial barrier to breastfeeding, which adversely affects mothers' and children's health. Over the last decade, the baby food industry has utilised various marketing tactics in Indonesia, including direct marketing to mothers and promoting products...

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Bibliographic Details
Main Authors: Irma Hidayana, Lianita Prawindarti, Nia Umar, Kusmayra Ambarwati, Fitria Rosatriani
Format: Article
Language:English
Published: Wiley 2023-07-01
Series:Maternal and Child Nutrition
Subjects:
aggressive marketing
code of marketing
COVID‐19
Indonesia
milk formula
online marketing
Online Access:https://doi.org/10.1111/mcn.13491

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