Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists
Abstract The cruise market has significant potential for family travel as birth rates continue to decline. To explore the reasons behind family cruise travel, passenger needs, and the three stages of cruise travel experience (anticipation, participation, and recall), this study employs qualitative r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01986-3 |
| _version_ | 1797453519393914880 |
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| author | Wen-Yu Chen Yu-Hsiang Fang Ya-Ping Chang Cheng-Yi Kuo |
| author_facet | Wen-Yu Chen Yu-Hsiang Fang Ya-Ping Chang Cheng-Yi Kuo |
| author_sort | Wen-Yu Chen |
| collection | DOAJ |
| description | Abstract The cruise market has significant potential for family travel as birth rates continue to decline. To explore the reasons behind family cruise travel, passenger needs, and the three stages of cruise travel experience (anticipation, participation, and recall), this study employs qualitative research and in-depth survey methods. The study’s findings indicate that motivations for joining family cruise travel include "new experiences," "desire for cruise travel," "convenience," and "generating social topics/publicity." During the anticipation and recall stages, the most significant factors are the "port of call" and the "destination" of the cruise itinerary. Additionally, other important aspects include the dining options on the cruise. In the participation stage, the study reveals that cabins, entertainment, and special considerations for children hold particular significance. These results can provide valuable guidance in the planning of family cruise travel. |
| first_indexed | 2024-03-09T15:24:02Z |
| format | Article |
| id | doaj.art-0e8209d15f1b4d9893a2cb9b9e45bdfe |
| institution | Directory Open Access Journal |
| issn | 2662-9992 |
| language | English |
| last_indexed | 2024-03-09T15:24:02Z |
| publishDate | 2023-08-01 |
| publisher | Springer Nature |
| record_format | Article |
| series | Humanities & Social Sciences Communications |
| spelling | doaj.art-0e8209d15f1b4d9893a2cb9b9e45bdfe2023-11-26T12:38:35ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-08-0110111210.1057/s41599-023-01986-3Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise touristsWen-Yu Chen0Yu-Hsiang Fang1Ya-Ping Chang2Cheng-Yi Kuo3Department of Leisure Management, National Pingtung UniversityDepartment of Leisure Management, National Pingtung UniversityDepartment and Graduate School of Tourism Management, Chinese Culture UniversityDepartment of Tourism & Leisure, Lunghwa University of Science and TechnologyAbstract The cruise market has significant potential for family travel as birth rates continue to decline. To explore the reasons behind family cruise travel, passenger needs, and the three stages of cruise travel experience (anticipation, participation, and recall), this study employs qualitative research and in-depth survey methods. The study’s findings indicate that motivations for joining family cruise travel include "new experiences," "desire for cruise travel," "convenience," and "generating social topics/publicity." During the anticipation and recall stages, the most significant factors are the "port of call" and the "destination" of the cruise itinerary. Additionally, other important aspects include the dining options on the cruise. In the participation stage, the study reveals that cabins, entertainment, and special considerations for children hold particular significance. These results can provide valuable guidance in the planning of family cruise travel.https://doi.org/10.1057/s41599-023-01986-3 |
| spellingShingle | Wen-Yu Chen Yu-Hsiang Fang Ya-Ping Chang Cheng-Yi Kuo Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists Humanities & Social Sciences Communications |
| title | Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists |
| title_full | Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists |
| title_fullStr | Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists |
| title_full_unstemmed | Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists |
| title_short | Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists |
| title_sort | exploring motivation via three stage travel experience how to capture the hearts of taiwanese family oriented cruise tourists |
| url | https://doi.org/10.1057/s41599-023-01986-3 |
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