Customer Participation: Mandatory or Voluntary Behaviour?
Service providers need to develop a competitive advantage in the market. One strategy is value co-creation, which means a mutual creation of value and experience. Two types of the customer value co-creation behavior have been identified; consumer participation behaviour and consumer citizenship beh...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2016-07-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1563 |
| _version_ | 1827782334222434304 |
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| author | Ida Ercsey |
| author_facet | Ida Ercsey |
| author_sort | Ida Ercsey |
| collection | DOAJ |
| description |
Service providers need to develop a competitive advantage in the market. One strategy is value co-creation, which means a mutual creation of value and experience. Two types of the customer value co-creation behavior have been identified; consumer participation behaviour and consumer citizenship behaviour. In our research we conducted a survey with two generation groups. We applied factor analyses and determined the factors of customer participation and citizenship behaviour. The findings can be used to identify the level of consumer value co-creation and to segment the service market.
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| first_indexed | 2024-03-11T15:31:47Z |
| format | Article |
| id | doaj.art-0e87eccb80d34738904b98dc4b280b4a |
| institution | Directory Open Access Journal |
| issn | 1589-3413 2415-9883 |
| language | English |
| last_indexed | 2024-03-11T15:31:47Z |
| publishDate | 2016-07-01 |
| publisher | University of Miskolc |
| record_format | Article |
| series | Theory, Methodology, Practice |
| spelling | doaj.art-0e87eccb80d34738904b98dc4b280b4a2023-10-27T04:13:26ZengUniversity of MiskolcTheory, Methodology, Practice1589-34132415-98832016-07-01120110.18096/TMP.2016.01.04Customer Participation: Mandatory or Voluntary Behaviour?Ida Ercsey0Széchenyi István University Service providers need to develop a competitive advantage in the market. One strategy is value co-creation, which means a mutual creation of value and experience. Two types of the customer value co-creation behavior have been identified; consumer participation behaviour and consumer citizenship behaviour. In our research we conducted a survey with two generation groups. We applied factor analyses and determined the factors of customer participation and citizenship behaviour. The findings can be used to identify the level of consumer value co-creation and to segment the service market. https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1563value co-creationconsumer participation behaviourconsumer citizenship behaviourGenerations Y and X |
| spellingShingle | Ida Ercsey Customer Participation: Mandatory or Voluntary Behaviour? Theory, Methodology, Practice value co-creation consumer participation behaviour consumer citizenship behaviour Generations Y and X |
| title | Customer Participation: Mandatory or Voluntary Behaviour? |
| title_full | Customer Participation: Mandatory or Voluntary Behaviour? |
| title_fullStr | Customer Participation: Mandatory or Voluntary Behaviour? |
| title_full_unstemmed | Customer Participation: Mandatory or Voluntary Behaviour? |
| title_short | Customer Participation: Mandatory or Voluntary Behaviour? |
| title_sort | customer participation mandatory or voluntary behaviour |
| topic | value co-creation consumer participation behaviour consumer citizenship behaviour Generations Y and X |
| url | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1563 |
| work_keys_str_mv | AT idaercsey customerparticipationmandatoryorvoluntarybehaviour |