A new model to improve service quality in the property management industry

The categories and quality attributes of property services valued by customers in Taiwan are discussed in this paper. We proposed a hybrid model that combines SERVQUAL, the Kano model, and the Refined Kano model in order to examine a sample of three hundred customers. The results show that the new m...

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Main Authors: Ting-Yi Chiang, Yeng-Horng Perng
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2018-09-01
Series:International Journal of Strategic Property Management
Subjects:
Online Access:https://www.tede.vgtu.lt/index.php/IJSPM/article/view/5226
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author Ting-Yi Chiang
Yeng-Horng Perng
author_facet Ting-Yi Chiang
Yeng-Horng Perng
author_sort Ting-Yi Chiang
collection DOAJ
description The categories and quality attributes of property services valued by customers in Taiwan are discussed in this paper. We proposed a hybrid model that combines SERVQUAL, the Kano model, and the Refined Kano model in order to examine a sample of three hundred customers. The results show that the new model analysis validated the effectiveness of the proposed approach while maintaining classification power at par with the Kano questionnaire; a lower turnover rate of service staff (X14) shall be considered the quality attribute of Potential (P), inferring that a lower dismissal rate of service staff allows the management to reduce oft-incurred training expenditures and maintain the company’s competitiveness. Indeed, a more consumer-oriented point of view and differentiated service strategies may effectively resolve the cognitive gap (and eventually the overall gap) between property service staff and customers. Consequently, property services providers would do well either to collaborate with research institutions or to carry out periodic surveys using questionnaires to improve the quality of their services.
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spelling doaj.art-0e8a468c0dde480fb9a4ed2b805645ad2022-12-21T23:20:40ZengVilnius Gediminas Technical UniversityInternational Journal of Strategic Property Management1648-715X1648-91792018-09-0122510.3846/ijspm.2018.5226A new model to improve service quality in the property management industryTing-Yi Chiang0Yeng-Horng Perng1Department of Architecture, National Taiwan University of Science and Technology, No.43, Sec. 4, Keelung Rd., Da-an Dist., Taipei City 10 607, TaiwanDepartment of Architecture, National Taiwan University of Science and Technology, No.43, Sec. 4, Keelung Rd., Da-an Dist., Taipei City 10 607, TaiwanThe categories and quality attributes of property services valued by customers in Taiwan are discussed in this paper. We proposed a hybrid model that combines SERVQUAL, the Kano model, and the Refined Kano model in order to examine a sample of three hundred customers. The results show that the new model analysis validated the effectiveness of the proposed approach while maintaining classification power at par with the Kano questionnaire; a lower turnover rate of service staff (X14) shall be considered the quality attribute of Potential (P), inferring that a lower dismissal rate of service staff allows the management to reduce oft-incurred training expenditures and maintain the company’s competitiveness. Indeed, a more consumer-oriented point of view and differentiated service strategies may effectively resolve the cognitive gap (and eventually the overall gap) between property service staff and customers. Consequently, property services providers would do well either to collaborate with research institutions or to carry out periodic surveys using questionnaires to improve the quality of their services.https://www.tede.vgtu.lt/index.php/IJSPM/article/view/5226property servicesservice researchSERVQUALKano modelRefined Kano model
spellingShingle Ting-Yi Chiang
Yeng-Horng Perng
A new model to improve service quality in the property management industry
International Journal of Strategic Property Management
property services
service research
SERVQUAL
Kano model
Refined Kano model
title A new model to improve service quality in the property management industry
title_full A new model to improve service quality in the property management industry
title_fullStr A new model to improve service quality in the property management industry
title_full_unstemmed A new model to improve service quality in the property management industry
title_short A new model to improve service quality in the property management industry
title_sort new model to improve service quality in the property management industry
topic property services
service research
SERVQUAL
Kano model
Refined Kano model
url https://www.tede.vgtu.lt/index.php/IJSPM/article/view/5226
work_keys_str_mv AT tingyichiang anewmodeltoimproveservicequalityinthepropertymanagementindustry
AT yenghorngperng anewmodeltoimproveservicequalityinthepropertymanagementindustry
AT tingyichiang newmodeltoimproveservicequalityinthepropertymanagementindustry
AT yenghorngperng newmodeltoimproveservicequalityinthepropertymanagementindustry