Analysis of the opinions of individuals on the COVID-19 vaccination on social media

The COVID-19 pandemic continues to threaten public health globally. To develop effective interventions and campaigns to raise vaccination rates, policy makers need to understand people's attitudes towards vaccination. We examine the perspectives of people in India, the United States, Canada, an...

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Main Authors: Akshay Kaushal, Anandadeep Mandal, Diksha Khanna, Animesh Acharjee
Format: Article
Language:English
Published: SAGE Publishing 2023-07-01
Series:Digital Health
Online Access:https://doi.org/10.1177/20552076231186246
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author Akshay Kaushal
Anandadeep Mandal
Diksha Khanna
Animesh Acharjee
author_facet Akshay Kaushal
Anandadeep Mandal
Diksha Khanna
Animesh Acharjee
author_sort Akshay Kaushal
collection DOAJ
description The COVID-19 pandemic continues to threaten public health globally. To develop effective interventions and campaigns to raise vaccination rates, policy makers need to understand people's attitudes towards vaccination. We examine the perspectives of people in India, the United States, Canada, and the United Kingdom on the administration of different COVID-19 vaccines. We analyse how public opinion and emotional tendencies regarding the COVID-19 vaccines relate to popular issues on social media. We employ machine learning algorithms to forecast thoughts based on the social media posts. The prevailing emotional tendency indicates that individuals have faith in immunisation. However, there is a likelihood that significant statements or events on a national, international, or political scale influence public perception of vaccinations. We show how public health officials can track public attitudes and opinions towards vaccine-related information in a geo-aware manner, respond to the sceptics, and increase the level of vaccine trust in a particular region or community.
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spelling doaj.art-0e8d781236ca40aeb4150c45ab38eb7a2023-07-10T12:03:38ZengSAGE PublishingDigital Health2055-20762023-07-01910.1177/20552076231186246Analysis of the opinions of individuals on the COVID-19 vaccination on social mediaAkshay Kaushal0Anandadeep Mandal1Diksha Khanna2Animesh Acharjee3 HSBC Global Research, HSBC Global Banking and Markets, Bangalore, India Department of Finance, , , Birmingham, UK Software Developer, BPD Zenith Limited, London, UK Institute of Cancer and Genomic Sciences, , Birmingham, UKThe COVID-19 pandemic continues to threaten public health globally. To develop effective interventions and campaigns to raise vaccination rates, policy makers need to understand people's attitudes towards vaccination. We examine the perspectives of people in India, the United States, Canada, and the United Kingdom on the administration of different COVID-19 vaccines. We analyse how public opinion and emotional tendencies regarding the COVID-19 vaccines relate to popular issues on social media. We employ machine learning algorithms to forecast thoughts based on the social media posts. The prevailing emotional tendency indicates that individuals have faith in immunisation. However, there is a likelihood that significant statements or events on a national, international, or political scale influence public perception of vaccinations. We show how public health officials can track public attitudes and opinions towards vaccine-related information in a geo-aware manner, respond to the sceptics, and increase the level of vaccine trust in a particular region or community.https://doi.org/10.1177/20552076231186246
spellingShingle Akshay Kaushal
Anandadeep Mandal
Diksha Khanna
Animesh Acharjee
Analysis of the opinions of individuals on the COVID-19 vaccination on social media
Digital Health
title Analysis of the opinions of individuals on the COVID-19 vaccination on social media
title_full Analysis of the opinions of individuals on the COVID-19 vaccination on social media
title_fullStr Analysis of the opinions of individuals on the COVID-19 vaccination on social media
title_full_unstemmed Analysis of the opinions of individuals on the COVID-19 vaccination on social media
title_short Analysis of the opinions of individuals on the COVID-19 vaccination on social media
title_sort analysis of the opinions of individuals on the covid 19 vaccination on social media
url https://doi.org/10.1177/20552076231186246
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