Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition

Technology-facilitated interventions following high school graduation have shown promise for increasing the likelihood of college matriculation, but we know little about how to fine-tune these tools. I conducted an experiment in which college-intending Tennessee high school graduates received inform...

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Main Author: Jenna W. Kramer
Format: Article
Language:English
Published: SAGE Publishing 2020-03-01
Series:AERA Open
Online Access:https://doi.org/10.1177/2332858420908536
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author Jenna W. Kramer
author_facet Jenna W. Kramer
author_sort Jenna W. Kramer
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description Technology-facilitated interventions following high school graduation have shown promise for increasing the likelihood of college matriculation, but we know little about how to fine-tune these tools. I conducted an experiment in which college-intending Tennessee high school graduates received informational messages in distinct behavioral frames: business-as-usual, in which they received the same messages as the prior cohort; loss aversion, which emphasized what students would lose if they did not act; reduction of ambiguity, which provided details on necessary actions and anticipated completion times; and peer support, which encouraged students to work with friends on enrollment tasks. There was no main effect of the treatment frames. Heterogeneity analyses suggest that, at certain eligibility checkpoints, a loss aversion frame may negatively affect men and the peer support frame may negatively affect first-generation and Black participants. I situate the findings in the literature and recommend future directions for research on informational intervention delivery.
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spelling doaj.art-0ecefd8244b048448a83fa649913ec782022-12-21T19:06:11ZengSAGE PublishingAERA Open2332-85842020-03-01610.1177/2332858420908536Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College TransitionJenna W. KramerTechnology-facilitated interventions following high school graduation have shown promise for increasing the likelihood of college matriculation, but we know little about how to fine-tune these tools. I conducted an experiment in which college-intending Tennessee high school graduates received informational messages in distinct behavioral frames: business-as-usual, in which they received the same messages as the prior cohort; loss aversion, which emphasized what students would lose if they did not act; reduction of ambiguity, which provided details on necessary actions and anticipated completion times; and peer support, which encouraged students to work with friends on enrollment tasks. There was no main effect of the treatment frames. Heterogeneity analyses suggest that, at certain eligibility checkpoints, a loss aversion frame may negatively affect men and the peer support frame may negatively affect first-generation and Black participants. I situate the findings in the literature and recommend future directions for research on informational intervention delivery.https://doi.org/10.1177/2332858420908536
spellingShingle Jenna W. Kramer
Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
AERA Open
title Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
title_full Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
title_fullStr Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
title_full_unstemmed Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
title_short Experimental Evidence on the Effects (or Lack Thereof) of Informational Framing During the College Transition
title_sort experimental evidence on the effects or lack thereof of informational framing during the college transition
url https://doi.org/10.1177/2332858420908536
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