PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN
This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents represen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Medan Area
2016-11-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/237 |
| _version_ | 1818290155813863424 |
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| author | Syafrida Hafni Sahir Atika Ramadhani Eka Dewi Setia Tarigan |
| author_facet | Syafrida Hafni Sahir Atika Ramadhani Eka Dewi Setia Tarigan |
| author_sort | Syafrida Hafni Sahir |
| collection | DOAJ |
| description | This research heads for (1) knowing the influences of the life style to the consumer buying
decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know
influences of the price to the consumer buying decision. The study was conducted to 80 respendents
representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area
University Medan. Simultantly this research head for knowing the influences of life style, halal
labeling, and price to the buyer decisions
Keywords : Life style, Halal Label, Price, Buying Decisions. |
| first_indexed | 2024-12-13T02:23:41Z |
| format | Article |
| id | doaj.art-0ed759616f65499b9eceb4edfc0e8f28 |
| institution | Directory Open Access Journal |
| issn | 2407-2648 2407-263X |
| language | Indonesian |
| last_indexed | 2024-12-13T02:23:41Z |
| publishDate | 2016-11-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| spelling | doaj.art-0ed759616f65499b9eceb4edfc0e8f282022-12-22T00:02:41ZindUniversitas Medan AreaJKBM (Jurnal Konsep Bisnis dan Manajemen)2407-26482407-263X2016-11-013110.31289/jkbm.v3i1.237205PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDANSyafrida Hafni Sahir0Atika Ramadhani1Eka Dewi Setia Tarigan2Univ. Medan AreaUniv. Medan AreaUniv. Medan AreaThis research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University Medan. Simultantly this research head for knowing the influences of life style, halal labeling, and price to the buyer decisions Keywords : Life style, Halal Label, Price, Buying Decisions.https://ojs.uma.ac.id/index.php/bisman/article/view/237 |
| spellingShingle | Syafrida Hafni Sahir Atika Ramadhani Eka Dewi Setia Tarigan PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| title | PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN |
| title_full | PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN |
| title_fullStr | PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN |
| title_full_unstemmed | PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN |
| title_short | PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN |
| title_sort | pengaruh gaya hidup label halal dan harga terhadap keputusan pembelian kosmetik wardah pada mahasiswa program studi manajemen fakultas ekonomi universitas medan area medan |
| url | https://ojs.uma.ac.id/index.php/bisman/article/view/237 |
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