Factors Affecting the Promotion of Yazd Brand as a Health Tourism Destination with a Fuzzy Cognitive Mapping Approach

Factors Affecting the Promotion of Yazd Brand as a Health Tourism Destination with a Fuzzy Cognitive Mapping Approach

Abstract Background and Objectives: Nowadays, multi-national hospitals, competitive prices, quality of international standards and the level of specialized technologies are among the examples of globalization of health so that countries compete with each other in attracting medical tourists. The aim...

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Bibliographic Details
Main Authors: Mahdieh Zahmatkesh saredorahi, Fatemeh Mohammadpour Shirazi, Aram Ardian, Mohammad Siadatan, Seyede Noshin Hashemi
Format: Article
Language:fas
Published: Tabriz University of Medical Sciences 2021-03-01
Series:Taṣvīr-i salāmat
Subjects:
health tourism
touri
brand promotion
fuzzy cognitive mapping
Online Access:https://doh.tbzmed.ac.ir/PDF/doh-12-24.pdf

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