Beneficiaries of A Place: Whose Life Is Better?
The paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Lodz University Press
2019-12-01
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| Series: | International Studies: Interdisciplinary Political and Cultural Journal |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/international/article/view/6983 |
| _version_ | 1818732632317362176 |
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| author | Kirill L. Rozhkov Konstantin Khomutskii |
| author_facet | Kirill L. Rozhkov Konstantin Khomutskii |
| author_sort | Kirill L. Rozhkov |
| collection | DOAJ |
| description | The paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level. The results of the empirical study partially confirm the developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution. |
| first_indexed | 2024-12-17T23:36:39Z |
| format | Article |
| id | doaj.art-0ef39f826f604ebdadcffba65d91fd23 |
| institution | Directory Open Access Journal |
| issn | 2300-8695 |
| language | English |
| last_indexed | 2024-12-17T23:36:39Z |
| publishDate | 2019-12-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | International Studies: Interdisciplinary Political and Cultural Journal |
| spelling | doaj.art-0ef39f826f604ebdadcffba65d91fd232022-12-21T21:28:32ZengLodz University PressInternational Studies: Interdisciplinary Political and Cultural Journal2300-86952019-12-01242112510.18778/1641-4233.24.026983Beneficiaries of A Place: Whose Life Is Better?Kirill L. Rozhkov0Konstantin Khomutskii1Higher School of Economics, Faculty of ManagementHigher School of Economics, School of Foreign LanguagesThe paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level. The results of the empirical study partially confirm the developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.https://czasopisma.uni.lodz.pl/international/article/view/6983residentbeneficiarymarket segment |
| spellingShingle | Kirill L. Rozhkov Konstantin Khomutskii Beneficiaries of A Place: Whose Life Is Better? International Studies: Interdisciplinary Political and Cultural Journal resident beneficiary market segment |
| title | Beneficiaries of A Place: Whose Life Is Better? |
| title_full | Beneficiaries of A Place: Whose Life Is Better? |
| title_fullStr | Beneficiaries of A Place: Whose Life Is Better? |
| title_full_unstemmed | Beneficiaries of A Place: Whose Life Is Better? |
| title_short | Beneficiaries of A Place: Whose Life Is Better? |
| title_sort | beneficiaries of a place whose life is better |
| topic | resident beneficiary market segment |
| url | https://czasopisma.uni.lodz.pl/international/article/view/6983 |
| work_keys_str_mv | AT kirilllrozhkov beneficiariesofaplacewhoselifeisbetter AT konstantinkhomutskii beneficiariesofaplacewhoselifeisbetter |