Validating daily social media macroscopes of emotions

Abstract Measuring sentiment in social media text has become an important practice in studying emotions at the macroscopic level. However, this approach can suffer from methodological issues like sampling biases and measurement errors. To date, it has not been validated if social media sentiment can...

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Main Authors: Max Pellert, Hannah Metzler, Michael Matzenberger, David Garcia
Format: Article
Language:English
Published: Nature Portfolio 2022-07-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-022-14579-y
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author Max Pellert
Hannah Metzler
Michael Matzenberger
David Garcia
author_facet Max Pellert
Hannah Metzler
Michael Matzenberger
David Garcia
author_sort Max Pellert
collection DOAJ
description Abstract Measuring sentiment in social media text has become an important practice in studying emotions at the macroscopic level. However, this approach can suffer from methodological issues like sampling biases and measurement errors. To date, it has not been validated if social media sentiment can actually measure the temporal dynamics of mood and emotions aggregated at the level of communities. We ran a large-scale survey at an online newspaper to gather daily mood self-reports from its users, and compare these with aggregated results of sentiment analysis of user discussions. We find strong correlations between text analysis results and levels of self-reported mood, as well as between inter-day changes of both measurements. We replicate these results using sentiment data from Twitter. We show that a combination of supervised text analysis methods based on novel deep learning architectures and unsupervised dictionary-based methods have high agreement with the time series of aggregated mood measured with self-reports. Our findings indicate that macro level dynamics of mood expressed on an online platform can be tracked with social media text, especially in situations of high mood variability.
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spelling doaj.art-0f0ac31c4af54b948f668c4f423346e42022-12-22T03:39:45ZengNature PortfolioScientific Reports2045-23222022-07-011211810.1038/s41598-022-14579-yValidating daily social media macroscopes of emotionsMax Pellert0Hannah Metzler1Michael Matzenberger2David Garcia3Section for Science of Complex Systems, Center for Medical Statistics Informatics and Intelligent Systems, Medical University of ViennaSection for Science of Complex Systems, Center for Medical Statistics Informatics and Intelligent Systems, Medical University of ViennaDer StandardSection for Science of Complex Systems, Center for Medical Statistics Informatics and Intelligent Systems, Medical University of ViennaAbstract Measuring sentiment in social media text has become an important practice in studying emotions at the macroscopic level. However, this approach can suffer from methodological issues like sampling biases and measurement errors. To date, it has not been validated if social media sentiment can actually measure the temporal dynamics of mood and emotions aggregated at the level of communities. We ran a large-scale survey at an online newspaper to gather daily mood self-reports from its users, and compare these with aggregated results of sentiment analysis of user discussions. We find strong correlations between text analysis results and levels of self-reported mood, as well as between inter-day changes of both measurements. We replicate these results using sentiment data from Twitter. We show that a combination of supervised text analysis methods based on novel deep learning architectures and unsupervised dictionary-based methods have high agreement with the time series of aggregated mood measured with self-reports. Our findings indicate that macro level dynamics of mood expressed on an online platform can be tracked with social media text, especially in situations of high mood variability.https://doi.org/10.1038/s41598-022-14579-y
spellingShingle Max Pellert
Hannah Metzler
Michael Matzenberger
David Garcia
Validating daily social media macroscopes of emotions
Scientific Reports
title Validating daily social media macroscopes of emotions
title_full Validating daily social media macroscopes of emotions
title_fullStr Validating daily social media macroscopes of emotions
title_full_unstemmed Validating daily social media macroscopes of emotions
title_short Validating daily social media macroscopes of emotions
title_sort validating daily social media macroscopes of emotions
url https://doi.org/10.1038/s41598-022-14579-y
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