COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING
The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on th...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/18787 |
| _version_ | 1818954491129495552 |
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| author | G A Miroshnichenko |
| author_facet | G A Miroshnichenko |
| author_sort | G A Miroshnichenko |
| collection | DOAJ |
| description | The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on the consumer. The communicative strategy of verbal persuasion is revealed by the examples of advertising production of television commercial advertising. Today, television advertising occupies the largest media segment in the Russian advertising market. In the current economic realities, brands are increasingly using the communicative strategy of verbal persuasion, which makes it important to study the ways of its implementation. The study allows to conclude, that verbal persuasion is an effective communicative strategy, motivating involvement in consumption. |
| first_indexed | 2024-12-20T10:23:00Z |
| format | Article |
| id | doaj.art-0f1a93f95b1f4e80aa91c7cc4e88a222 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-20T10:23:00Z |
| publishDate | 2018-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-0f1a93f95b1f4e80aa91c7cc4e88a2222022-12-21T19:43:52ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472018-12-0123221522310.22363/2312-9220-2018-23-2-215-22316578COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISINGG A Miroshnichenko0<p>Российский университет дружбы народов</p>The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on the consumer. The communicative strategy of verbal persuasion is revealed by the examples of advertising production of television commercial advertising. Today, television advertising occupies the largest media segment in the Russian advertising market. In the current economic realities, brands are increasingly using the communicative strategy of verbal persuasion, which makes it important to study the ways of its implementation. The study allows to conclude, that verbal persuasion is an effective communicative strategy, motivating involvement in consumption.http://journals.rudn.ru/literary-criticism/article/view/18787рекламная коммуникациявербальное убеждениекоммуникативная стратегиякоммуникативные приемыречевые тактикилексикограмматические конструкции |
| spellingShingle | G A Miroshnichenko COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING RUDN Journal of Studies in Literature and Journalism рекламная коммуникация вербальное убеждение коммуникативная стратегия коммуникативные приемы речевые тактики лексикограмматические конструкции |
| title | COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING |
| title_full | COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING |
| title_fullStr | COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING |
| title_full_unstemmed | COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING |
| title_short | COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING |
| title_sort | communicative strategy of verbal persuasion in the russian television advertising |
| topic | рекламная коммуникация вербальное убеждение коммуникативная стратегия коммуникативные приемы речевые тактики лексикограмматические конструкции |
| url | http://journals.rudn.ru/literary-criticism/article/view/18787 |
| work_keys_str_mv | AT gamiroshnichenko communicativestrategyofverbalpersuasionintherussiantelevisionadvertising |