International analysis of the countries where Brazilian franchise chains operate

International analysis of the countries where Brazilian franchise chains operate

This paper aims to demonstrate which external environment factors are involved in the international commitment of Brazilian franchise chains. Our objectives herein are to understand which external country characteristics lead to international franchising operations and to ascertain the influence of...

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Bibliographic Details
Main Authors: Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Format: Article
Language:English
Published: Universidade de São Paulo 2015-03-01
Series:RAUSP: Revista de Administração da Universidade de São Paulo
Subjects:
cadenas de franquicias
franquicia
cadenas de franquicias brasileñas
negocios internacionales
emprendedurismo
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0080-21072015000100003&lng=en&tlng=en

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