| Summary: | Previous scholarly literature has documented a pronounced increase in the prevalence of prejudice-denoting terms in American news media content. Some have referred to this shift in journalistic discourse and related public opinion trends signaling increasing perceptions of prejudice severity in U.S. society as <i>The Great Awokening</i>. This work analyzes whether the increasing prevalence of prejudice themes in American news media outlets has been replicated in the news media ecosystem of a Spanish-speaking country. Thus, we computationally analyzed the prevalence of words denoting prejudice in five million news and opinion articles written between 1976 and 2019 and published in three of the most widely read newspapers in Spain: <i>El País</i>, <i>El Mundo</i> and <i>ABC</i>. We report that within the studied time period, the frequency of terms that denote specific prejudice types related to gender, ethnicity, sexuality and religious orientation has also substantially increased across the analyzed Spanish news media outlets. There are, however, some notable distinctions in the long-term usage dynamics of prejudice-denoting terms between the leading Spanish newspaper of record, <i>El País</i>, and its U.S. counterpart, <i>The New York Times</i>.
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