Research on Pricing Models and Strategies of Online Group-Buying
In recent years, the Online Group-Buying has entered a state of development in full swing. The particularity of the OGB platform compared with the traditional market determines that its marketing and price setting model must be different from the traditional market. Based on the summary of domestic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01027.pdf |
| _version_ | 1818646023394820096 |
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| author | Ding Qiuhua Zhang Shixin |
| author_facet | Ding Qiuhua Zhang Shixin |
| author_sort | Ding Qiuhua |
| collection | DOAJ |
| description | In recent years, the Online Group-Buying has entered a state of development in full swing. The particularity of the OGB platform compared with the traditional market determines that its marketing and price setting model must be different from the traditional market. Based on the summary of domestic and foreign scholars’ literature on the pricing and strategy research of group buying business models, this article analyzes various factors affecting group buying prices. Under various assumptions, parameters and variables, through mathematical calculation and analysis, the optimal price and maximum profit for the healthy development of the enterprise are obtained, and how the merchants on the group buying website should adopt corresponding price-setting strategies and profit models to made some suggestions. |
| first_indexed | 2024-12-17T00:40:03Z |
| format | Article |
| id | doaj.art-0f564b7fd21b41fc82fb5b4ccc5325d9 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-17T00:40:03Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-0f564b7fd21b41fc82fb5b4ccc5325d92022-12-21T22:10:03ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012510102710.1051/e3sconf/202125101027e3sconf_ictees2021_01027Research on Pricing Models and Strategies of Online Group-BuyingDing Qiuhua0Zhang Shixin1Lanzhou University of TechnologyLanzhou University of TechnologyIn recent years, the Online Group-Buying has entered a state of development in full swing. The particularity of the OGB platform compared with the traditional market determines that its marketing and price setting model must be different from the traditional market. Based on the summary of domestic and foreign scholars’ literature on the pricing and strategy research of group buying business models, this article analyzes various factors affecting group buying prices. Under various assumptions, parameters and variables, through mathematical calculation and analysis, the optimal price and maximum profit for the healthy development of the enterprise are obtained, and how the merchants on the group buying website should adopt corresponding price-setting strategies and profit models to made some suggestions.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01027.pdf |
| spellingShingle | Ding Qiuhua Zhang Shixin Research on Pricing Models and Strategies of Online Group-Buying E3S Web of Conferences |
| title | Research on Pricing Models and Strategies of Online Group-Buying |
| title_full | Research on Pricing Models and Strategies of Online Group-Buying |
| title_fullStr | Research on Pricing Models and Strategies of Online Group-Buying |
| title_full_unstemmed | Research on Pricing Models and Strategies of Online Group-Buying |
| title_short | Research on Pricing Models and Strategies of Online Group-Buying |
| title_sort | research on pricing models and strategies of online group buying |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_01027.pdf |
| work_keys_str_mv | AT dingqiuhua researchonpricingmodelsandstrategiesofonlinegroupbuying AT zhangshixin researchonpricingmodelsandstrategiesofonlinegroupbuying |