The Divergent Effects of the Public’s Sense of Power on Donation Intention

Studies of the relationship between individuals’ sense of power and donation intention have inconsistent findings. Classifying donor intention into two types, this study explored the mechanism through which a sense of power affects donation intention. Using a three-wave time-lagged survey of 1200 pe...

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Main Authors: Yanpeng Yuan, Pingping Li, Fanghui Ju
Format: Article
Language:English
Published: MDPI AG 2023-01-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/2/118
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author Yanpeng Yuan
Pingping Li
Fanghui Ju
author_facet Yanpeng Yuan
Pingping Li
Fanghui Ju
author_sort Yanpeng Yuan
collection DOAJ
description Studies of the relationship between individuals’ sense of power and donation intention have inconsistent findings. Classifying donor intention into two types, this study explored the mechanism through which a sense of power affects donation intention. Using a three-wave time-lagged survey of 1200 people, this study found that situational prevention focus mediates the positive effect of a sense of power on avoidance-based donation intention, and situational promotion focus mediates the positive effect of a sense of power on improvement-based donation intention. Furthermore, a strong perceived ethical climate strengthens the effects of a sense of power. These findings have practical implications for increasing charitable giving and improving the development of charitable programs.
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spelling doaj.art-0f67c049a8524800926781402daa02702023-11-16T19:08:46ZengMDPI AGBehavioral Sciences2076-328X2023-01-0113211810.3390/bs13020118The Divergent Effects of the Public’s Sense of Power on Donation IntentionYanpeng Yuan0Pingping Li1Fanghui Ju2School of Public Affairs, Zhejiang University, Hangzhou 310058, ChinaSchool of Business, NingboTech University, Ningbo 315100, ChinaSchool of Business, NingboTech University, Ningbo 315100, ChinaStudies of the relationship between individuals’ sense of power and donation intention have inconsistent findings. Classifying donor intention into two types, this study explored the mechanism through which a sense of power affects donation intention. Using a three-wave time-lagged survey of 1200 people, this study found that situational prevention focus mediates the positive effect of a sense of power on avoidance-based donation intention, and situational promotion focus mediates the positive effect of a sense of power on improvement-based donation intention. Furthermore, a strong perceived ethical climate strengthens the effects of a sense of power. These findings have practical implications for increasing charitable giving and improving the development of charitable programs.https://www.mdpi.com/2076-328X/13/2/118sense of powerdonation intentionperceived ethical climateregulatory focus theory
spellingShingle Yanpeng Yuan
Pingping Li
Fanghui Ju
The Divergent Effects of the Public’s Sense of Power on Donation Intention
Behavioral Sciences
sense of power
donation intention
perceived ethical climate
regulatory focus theory
title The Divergent Effects of the Public’s Sense of Power on Donation Intention
title_full The Divergent Effects of the Public’s Sense of Power on Donation Intention
title_fullStr The Divergent Effects of the Public’s Sense of Power on Donation Intention
title_full_unstemmed The Divergent Effects of the Public’s Sense of Power on Donation Intention
title_short The Divergent Effects of the Public’s Sense of Power on Donation Intention
title_sort divergent effects of the public s sense of power on donation intention
topic sense of power
donation intention
perceived ethical climate
regulatory focus theory
url https://www.mdpi.com/2076-328X/13/2/118
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