| Summary: | The purpose of the article is to present a useful theoretical proposal for the analysis of argumentation within the guidebook genre. The study perspective is supported on the rhetorical-pragmatic perspective of argumentation provided by some authors as well as the theoretical models applied to the study of persuasion in guidebooks suggested by Adam/Bonhomme (1997), Hernández-Santaolalla and Cobo-Durán (2010). The analysis of argumentation in this kind of text must consider a tactical and strategic view of the rhetorical actions; that is to say, not to abstain from the elocution traditional examination since argumentation is an essential devise obtainable in the whole test. <br />Keywords: rhetorical, argumentation, guidebook, rhetorical operations, topical.
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