Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry

Country of origin image attributes as a source of competitive advantage: study in international brazilian fashion industry

The study sought to understand which attributes of the country of origin image are source of international competitive advantage in the context of Brazilian fashion. From the theoretical framework related to competitive advantage, country of origin image, Brazilianness and their attributes in fashio...

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Bibliographic Details
Main Authors: Mariana Bassi Sutter, Edison Fernandes Polo, Maria Laura Ferranty Maclennan
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2014-08-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
vantagem competitiva
imagem do país de origem
moda
brasilidade
Online Access:https://internext.espm.br/internext/article/view/186

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