Sink or Swim? Transitioning Academic Library Outreach in Times of COVID-19
This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Librari...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2021-11-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/fall2021/04_MLJv5i2.pdf |
| Summary: | This practical article explores the challenges and unexpected benefits
discovered when a public regional academic library transitioned its engagement and
outreach efforts to a fully online format. The onset of COVID-19 presented a need for a
radical change to Central Washington University Libraries’ events and social media
communication. While adhering to the core principles of library outreach and
engagement, the library has shifted the modality and types of programming offered to
meet safety guidelines. Online event assessment, promotion, and engagement will
also be discussed. |
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| ISSN: | 2475-8116 |