Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial

In Italy, discussions are currently ongoing to implement a front-of-pack nutrition label (FoPL) while a growing number of European countries are adopting the Nutri-Score. The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among...

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Main Authors: Morgane Fialon, Manon Egnell, Zenobia Talati, Pilar Galan, Louise Dréano-Trécant, Mathilde Touvier, Simone Pettigrew, Serge Hercberg, Chantal Julia
Format: Article
Language:English
Published: MDPI AG 2020-07-01
Series:Nutrients
Subjects:
Online Access:https://www.mdpi.com/2072-6643/12/8/2307
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author Morgane Fialon
Manon Egnell
Zenobia Talati
Pilar Galan
Louise Dréano-Trécant
Mathilde Touvier
Simone Pettigrew
Serge Hercberg
Chantal Julia
author_facet Morgane Fialon
Manon Egnell
Zenobia Talati
Pilar Galan
Louise Dréano-Trécant
Mathilde Touvier
Simone Pettigrew
Serge Hercberg
Chantal Julia
author_sort Morgane Fialon
collection DOAJ
description In Italy, discussions are currently ongoing to implement a front-of-pack nutrition label (FoPL) while a growing number of European countries are adopting the Nutri-Score. The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among Italian participants (Health Star Rating system, multiple traffic lights, Nutri-Score, reference intakes, warning symbol) in terms of food choices and understanding of the labels by consumers. In 2019, 1032 Italian consumers completed an online survey in which they were asked to select one product they would likely purchase from a set of three foods with different nutrient profiles and then classify the products within the set according to their nutritional quality, first with no label and then with one of the five FoPLs on the pack. While no significant difference across labels was observed for food choices, the Nutri-Score demonstrated the highest overall performance in helping consumers to correctly rank the products according to their nutritional quality compared to the reference intakes (OR = 2.18 (1.50–3.17), <i>p</i>-value < 0.0001). Our results provide new insights on the effectiveness of the Nutri-Score, which would be a relevant tool to inform Italian consumers on the nutritional quality of food products.
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spelling doaj.art-0f7a80970fc9429fad3270c34437e2d32023-11-20T08:41:17ZengMDPI AGNutrients2072-66432020-07-01128230710.3390/nu12082307Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled TrialMorgane Fialon0Manon Egnell1Zenobia Talati2Pilar Galan3Louise Dréano-Trécant4Mathilde Touvier5Simone Pettigrew6Serge Hercberg7Chantal Julia8Sorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceSchool of Psychology, Curtin University, Kent St, Bentley, WA 6102, AustraliaSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceThe George Institute for Global Health, Newtown, Sydney 2042, AustraliaSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceSorbonne Paris Nord University, Inserm U1153, Inrae U1125, Cnam, Nutritional Epidemiology Research Team (EREN), Epidemiology and Statistics Research Center, University of Paris (CRESS), 93000 Bobigny, FranceIn Italy, discussions are currently ongoing to implement a front-of-pack nutrition label (FoPL) while a growing number of European countries are adopting the Nutri-Score. The effectiveness of the Nutri-Score among Italian consumers requires further investigation. This study compared five FoPLs among Italian participants (Health Star Rating system, multiple traffic lights, Nutri-Score, reference intakes, warning symbol) in terms of food choices and understanding of the labels by consumers. In 2019, 1032 Italian consumers completed an online survey in which they were asked to select one product they would likely purchase from a set of three foods with different nutrient profiles and then classify the products within the set according to their nutritional quality, first with no label and then with one of the five FoPLs on the pack. While no significant difference across labels was observed for food choices, the Nutri-Score demonstrated the highest overall performance in helping consumers to correctly rank the products according to their nutritional quality compared to the reference intakes (OR = 2.18 (1.50–3.17), <i>p</i>-value < 0.0001). Our results provide new insights on the effectiveness of the Nutri-Score, which would be a relevant tool to inform Italian consumers on the nutritional quality of food products.https://www.mdpi.com/2072-6643/12/8/2307nutritional labelingfood choicescomprehensionfront-of-pack nutrition labelItalian consumersNutri-Score
spellingShingle Morgane Fialon
Manon Egnell
Zenobia Talati
Pilar Galan
Louise Dréano-Trécant
Mathilde Touvier
Simone Pettigrew
Serge Hercberg
Chantal Julia
Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
Nutrients
nutritional labeling
food choices
comprehension
front-of-pack nutrition label
Italian consumers
Nutri-Score
title Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
title_full Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
title_fullStr Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
title_full_unstemmed Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
title_short Effectiveness of Different Front-of-Pack Nutrition Labels among Italian Consumers: Results from an Online Randomized Controlled Trial
title_sort effectiveness of different front of pack nutrition labels among italian consumers results from an online randomized controlled trial
topic nutritional labeling
food choices
comprehension
front-of-pack nutrition label
Italian consumers
Nutri-Score
url https://www.mdpi.com/2072-6643/12/8/2307
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