Public Relations for Academic Libraries in the Digital Age

Public Relations for Academic Libraries in the Digital Age

The digitization of science has significantly widened the range of tasks and services of science libraries such as the German National Library of Economics (ZBW). Primary materials are now digital, and research data management is an important new field of activity. This development may appear logic...

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Bibliographic Details
Main Author: Doreen Siegfried
Format: Article
Language:English
Published: Marketing Libraries Journal 2018-08-01
Series:Marketing Libraries Journal
Subjects:
image campaign
science library
evaluation
digitization of science
long-term engagement
public relations
academic libraries
Germany
Online Access:http://bit.ly/MLJv2i1-Public-Relations-Academic-Libraries-Digital-Age

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