The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image
The purpose of this research is to find clarity about the role of customer value and customer pride as mediation variable on customer relationship engagement with corporate image, by designing and forming one research model. The research approach is quantitative, explanatory. The population of this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2018-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/6808 |
| _version_ | 1797908234113122304 |
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| author | Hotman Panjaitan Ana Komari |
| author_facet | Hotman Panjaitan Ana Komari |
| author_sort | Hotman Panjaitan |
| collection | DOAJ |
| description |
The purpose of this research is to find clarity about the role of customer value and customer pride as mediation variable on customer relationship engagement with corporate image, by designing and forming one research model. The research approach is quantitative, explanatory. The population of this research is the student at 5 best private universities in Surabaya. The sample of research was 250 respondents determined by using non-probability and purposive sampling method. Analytical technique using Structural Equation Model with Amos analysis tool. The results showed that the research model was accepted with the coefficient of determinant (R2) of 80.6%. The research also shows the clarity that: Customer engagement positively affect customer value, customer pride, and positively insignificant effect on corporate image. Customer value positively influences corporate image. Customer pride positively affect the corporate image. The results also explain that: customer value acts as a positive mediation on customer engagement relationship with corporate image, and Customer pride acts as a positive mediation on customer engagement relationship with corporate image
Keywords: customer engagement, customer value, customer pride, corporate image
JEL Classifications: M1, M3
https://doi.org/10.32479/irmm.6808
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| first_indexed | 2024-04-10T10:49:31Z |
| format | Article |
| id | doaj.art-0f8669d9291d4404a090ead6509106a8 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:49:31Z |
| publishDate | 2018-08-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-0f8669d9291d4404a090ead6509106a82023-02-15T16:20:10ZengEconJournalsInternational Review of Management and Marketing2146-44052018-08-01853416The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate ImageHotman Panjaitan0Ana KomariUniversitas 17 Agustus 1945 Surabaya The purpose of this research is to find clarity about the role of customer value and customer pride as mediation variable on customer relationship engagement with corporate image, by designing and forming one research model. The research approach is quantitative, explanatory. The population of this research is the student at 5 best private universities in Surabaya. The sample of research was 250 respondents determined by using non-probability and purposive sampling method. Analytical technique using Structural Equation Model with Amos analysis tool. The results showed that the research model was accepted with the coefficient of determinant (R2) of 80.6%. The research also shows the clarity that: Customer engagement positively affect customer value, customer pride, and positively insignificant effect on corporate image. Customer value positively influences corporate image. Customer pride positively affect the corporate image. The results also explain that: customer value acts as a positive mediation on customer engagement relationship with corporate image, and Customer pride acts as a positive mediation on customer engagement relationship with corporate image Keywords: customer engagement, customer value, customer pride, corporate image JEL Classifications: M1, M3 https://doi.org/10.32479/irmm.6808 https://www.econjournals.com/index.php/irmm/article/view/6808 |
| spellingShingle | Hotman Panjaitan Ana Komari The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image International Review of Management and Marketing |
| title | The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image |
| title_full | The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image |
| title_fullStr | The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image |
| title_full_unstemmed | The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image |
| title_short | The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image |
| title_sort | role of customer value and customer pride as variable mediation on customer engagement relationship with corporate image |
| url | https://www.econjournals.com/index.php/irmm/article/view/6808 |
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