Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals
Before the COVID-19 crisis, Thailand’s tourism industry, which is critical to the economy, relied on global tourists. The Thai government initiated a policy reform to stimulate domestic focus on the agricultural sector as the key occupation for income distribution, which involved changing tourist be...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-06-01
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| Series: | Research in Globalization |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590051X23000618 |
| _version_ | 1797213361037901824 |
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| author | Anamai Damnet Danupon Sangnak Aunchistha Poo-Udom |
| author_facet | Anamai Damnet Danupon Sangnak Aunchistha Poo-Udom |
| author_sort | Anamai Damnet |
| collection | DOAJ |
| description | Before the COVID-19 crisis, Thailand’s tourism industry, which is critical to the economy, relied on global tourists. The Thai government initiated a policy reform to stimulate domestic focus on the agricultural sector as the key occupation for income distribution, which involved changing tourist behavior from urban to local tourism. This study integrates quantitative and qualitative multiphase approaches to obtain reliable research results from six regions of Thailand. The travel behaviors of Thai tourists engaged in agritourism did not show a statistically significant difference. The paradigm was intercorrelated with variables of the entry mode, comprising internal and external factors that influence the decision to enter the agritourism business. An agritourism entrepreneur must perceive risks and benefits, and adjust and return to the homecoming of offspring. Thailand’s agritourism can contribute to achieving the Sustainable Development Goals (SDGs), resulting in economic growth based on sustainable domestic dependency. |
| first_indexed | 2024-04-24T10:57:03Z |
| format | Article |
| id | doaj.art-0f88b58e1fcb4fe6aa921ec935819b59 |
| institution | Directory Open Access Journal |
| issn | 2590-051X |
| language | English |
| last_indexed | 2024-04-24T10:57:03Z |
| publishDate | 2024-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Research in Globalization |
| spelling | doaj.art-0f88b58e1fcb4fe6aa921ec935819b592024-04-12T04:45:44ZengElsevierResearch in Globalization2590-051X2024-06-018100171Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goalsAnamai Damnet0Danupon Sangnak1Aunchistha Poo-Udom2Faculty of Hospitality, Department of Hospitality Innovation and Intercultural Communication, Kasetsart University 1 M.6 Kamphaeng Saen, Nakhon Pathom Province73140, ThailandCorresponding author.; Faculty of Hospitality, Department of Hospitality Innovation and Intercultural Communication, Kasetsart University 1 M.6 Kamphaeng Saen, Nakhon Pathom Province73140, ThailandFaculty of Hospitality, Department of Hospitality Innovation and Intercultural Communication, Kasetsart University 1 M.6 Kamphaeng Saen, Nakhon Pathom Province73140, ThailandBefore the COVID-19 crisis, Thailand’s tourism industry, which is critical to the economy, relied on global tourists. The Thai government initiated a policy reform to stimulate domestic focus on the agricultural sector as the key occupation for income distribution, which involved changing tourist behavior from urban to local tourism. This study integrates quantitative and qualitative multiphase approaches to obtain reliable research results from six regions of Thailand. The travel behaviors of Thai tourists engaged in agritourism did not show a statistically significant difference. The paradigm was intercorrelated with variables of the entry mode, comprising internal and external factors that influence the decision to enter the agritourism business. An agritourism entrepreneur must perceive risks and benefits, and adjust and return to the homecoming of offspring. Thailand’s agritourism can contribute to achieving the Sustainable Development Goals (SDGs), resulting in economic growth based on sustainable domestic dependency.http://www.sciencedirect.com/science/article/pii/S2590051X23000618InnovationTourismAgritourismCOVID-19 pandemicSustainable development goals |
| spellingShingle | Anamai Damnet Danupon Sangnak Aunchistha Poo-Udom Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals Research in Globalization Innovation Tourism Agritourism COVID-19 pandemic Sustainable development goals |
| title | Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals |
| title_full | Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals |
| title_fullStr | Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals |
| title_full_unstemmed | Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals |
| title_short | Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals |
| title_sort | thailand s innovative agritourism in the post covid 19 new normal a new paradigm to achieve sustainable development goals |
| topic | Innovation Tourism Agritourism COVID-19 pandemic Sustainable development goals |
| url | http://www.sciencedirect.com/science/article/pii/S2590051X23000618 |
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