The Influence of Online Advertising on the Consumer Behavior of Smartphone Customers

The Influence of Online Advertising on the Consumer Behavior of Smartphone Customers

Purpose: The fundamental purpose of the study was to determine which domain of the online advertising significantly influence consumer buying behavior. Design/methodology/approach: This study employed a quantitative non-experimental research design utilizing correlational technique. The survey w...

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Bibliographic Details
Main Authors:	Alicia Sulayon, Jocelyn S Emotin
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2021-05-01
Series:	IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:	Online advertising, consumer buying behavior, smartphones, marketing, Philippines.
Online Access:	https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1397

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