DIAGNOSTIC MARKETING TERRITORIAL DE LA WILAYA D’ORAN EN ALGERIE : ANALYSE ET PERSPECTIVE
This work aims to analyze the marketing success factors of Moroccan cooperatives through an empirical approach on a representative sample of the Marrakech-Safi region. It highlights the major handicaps to the introduction of a marketing approach within these cooperatives, as well as the solutions pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-05-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-7-ZOUAD-RAJAA-1.pdf |
| Summary: | This work aims to analyze the marketing success factors of Moroccan cooperatives through an empirical approach on a representative sample of the Marrakech-Safi region. It highlights the major handicaps to the introduction of a marketing approach within these cooperatives, as well as the solutions proposed to face this situation. In light of the importance of cooperatives in sustainable development, cooperatives have a fundamental obligation to promote the sale of their offered objects based on their specific characteristics and by promoting their social, solidarity, ecological and ethical values. |
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| ISSN: | 2665-7341 2665-7341 |