Mis-fitting Menstrual Hygiene Products: An Examination of Advertisements to Identify Gaps in the Diffusion of Innovation
This research examines advertisements for menstrual hygiene products to discover the roadblocks in the diffusion of innovation of menstrual hygiene products. The objective is to evaluate the advertisements to comprehend the cultural relevance of the diffusion, justify the rate of diffusion of innova...
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| Format: | Article |
| Language: | English |
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The International Academic Forum
2012-12-01
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| Series: | IAFOR Journal of Psychology & the Behavioral Sciences |
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| Online Access: | https://iafor.org/journal/iafor-journal-of-psychology-and-the-behavioral-sciences/volume-2-issue-3/article-3/ |