Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
Background and Aims: To assess the factors influencing the awareness and practice of oral hygiene among the local population Maduravoyal, Chennai, India. Materials and Methods: A cross-sectional questionnaire based study was conducted to understand the factors influencing the choice and practic...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JCDR Research and Publications Private Limited
2015-10-01
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| Series: | Journal of Clinical and Diagnostic Research |
| Subjects: | |
| Online Access: | https://jcdr.net/articles/PDF/6562/14552_CE[Ra1]_F(AK)_PF1(PAK)_PFA(AK)_PF2(PAG).pdf |
| Summary: | Background and Aims: To assess the factors influencing
the awareness and practice of oral hygiene among the local
population Maduravoyal, Chennai, India.
Materials and Methods: A cross-sectional questionnaire based
study was conducted to understand the factors influencing
the choice and practice of oral hygiene products among the
population of Maduravoyal, Chennai, India. Data was collected
by means of a self administered structured questionnaire
written in English and validated through a pilot survey. One
thousand two hundred and nine subjects, with an age range of
15 to 70 years, who visited the Department of Periodontology,
Meenakshi Ammal Dental College, Chennai were selected for
investigation. The data obtained was analyzed using the SPSS
version 13.0. The frequency of distribution and percentages
were calculated.
Results: The results of the study showed that tooth brush
(98.5%) and toothpaste (98%) were the main products used
for the maintenance of oral hygiene and around 84.6% of the
population brushed once daily. Information from the media
(59.4%) and decay prevention (49.7%) were the major factors
that influenced the choice of toothpaste among the study
population.
Conclusion: The major factor which influenced the choice of
oral hygiene products was based on information obtained from
advertisements and other sources. There is a need for the dental
professionals to be aware of the ever-increasing development
and marketing of oral hygiene products from various databases.
Hence, the education of people regarding the importance of oral
hygiene maintenance, proper selection of oral hygiene products
is essential. |
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| ISSN: | 2249-782X 0973-709X |