Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India

Background and Aims: To assess the factors influencing the awareness and practice of oral hygiene among the local population Maduravoyal, Chennai, India. Materials and Methods: A cross-sectional questionnaire based study was conducted to understand the factors influencing the choice and practic...

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Main Authors: Anitha Logaranjani, Jaideep Mahendra, Rajapriya Perumalsamy, Rajeshree Rangari Narayan, Sathish Rajendran, Ambalavanan Namasivaya
Format: Article
Language:English
Published: JCDR Research and Publications Private Limited 2015-10-01
Series:Journal of Clinical and Diagnostic Research
Subjects:
Online Access:https://jcdr.net/articles/PDF/6562/14552_CE[Ra1]_F(AK)_PF1(PAK)_PFA(AK)_PF2(PAG).pdf
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author Anitha Logaranjani
Jaideep Mahendra
Rajapriya Perumalsamy
Rajeshree Rangari Narayan
Sathish Rajendran
Ambalavanan Namasivaya
author_facet Anitha Logaranjani
Jaideep Mahendra
Rajapriya Perumalsamy
Rajeshree Rangari Narayan
Sathish Rajendran
Ambalavanan Namasivaya
author_sort Anitha Logaranjani
collection DOAJ
description Background and Aims: To assess the factors influencing the awareness and practice of oral hygiene among the local population Maduravoyal, Chennai, India. Materials and Methods: A cross-sectional questionnaire based study was conducted to understand the factors influencing the choice and practice of oral hygiene products among the population of Maduravoyal, Chennai, India. Data was collected by means of a self administered structured questionnaire written in English and validated through a pilot survey. One thousand two hundred and nine subjects, with an age range of 15 to 70 years, who visited the Department of Periodontology, Meenakshi Ammal Dental College, Chennai were selected for investigation. The data obtained was analyzed using the SPSS version 13.0. The frequency of distribution and percentages were calculated. Results: The results of the study showed that tooth brush (98.5%) and toothpaste (98%) were the main products used for the maintenance of oral hygiene and around 84.6% of the population brushed once daily. Information from the media (59.4%) and decay prevention (49.7%) were the major factors that influenced the choice of toothpaste among the study population. Conclusion: The major factor which influenced the choice of oral hygiene products was based on information obtained from advertisements and other sources. There is a need for the dental professionals to be aware of the ever-increasing development and marketing of oral hygiene products from various databases. Hence, the education of people regarding the importance of oral hygiene maintenance, proper selection of oral hygiene products is essential.
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spelling doaj.art-0fc87dcaf2bf46b1870e69cdcf3b9b452022-12-21T21:17:20ZengJCDR Research and Publications Private LimitedJournal of Clinical and Diagnostic Research2249-782X0973-709X2015-10-01910ZC06ZC0810.7860/JCDR/2015/14552.6562Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, IndiaAnitha Logaranjani0Jaideep Mahendra1Rajapriya Perumalsamy2Rajeshree Rangari Narayan3Sathish Rajendran4Ambalavanan Namasivaya5Reader, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India. Professor, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India.Senior Lecturer, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India.Senior Lecturer, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India.Post Graduate Student, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India.Professor & Head, Department of Periodontology, Meenakshi Ammal Dental College and Hospital, Chennai, India.Background and Aims: To assess the factors influencing the awareness and practice of oral hygiene among the local population Maduravoyal, Chennai, India. Materials and Methods: A cross-sectional questionnaire based study was conducted to understand the factors influencing the choice and practice of oral hygiene products among the population of Maduravoyal, Chennai, India. Data was collected by means of a self administered structured questionnaire written in English and validated through a pilot survey. One thousand two hundred and nine subjects, with an age range of 15 to 70 years, who visited the Department of Periodontology, Meenakshi Ammal Dental College, Chennai were selected for investigation. The data obtained was analyzed using the SPSS version 13.0. The frequency of distribution and percentages were calculated. Results: The results of the study showed that tooth brush (98.5%) and toothpaste (98%) were the main products used for the maintenance of oral hygiene and around 84.6% of the population brushed once daily. Information from the media (59.4%) and decay prevention (49.7%) were the major factors that influenced the choice of toothpaste among the study population. Conclusion: The major factor which influenced the choice of oral hygiene products was based on information obtained from advertisements and other sources. There is a need for the dental professionals to be aware of the ever-increasing development and marketing of oral hygiene products from various databases. Hence, the education of people regarding the importance of oral hygiene maintenance, proper selection of oral hygiene products is essential.https://jcdr.net/articles/PDF/6562/14552_CE[Ra1]_F(AK)_PF1(PAK)_PFA(AK)_PF2(PAG).pdfawarenessoral hygienequestionnaire
spellingShingle Anitha Logaranjani
Jaideep Mahendra
Rajapriya Perumalsamy
Rajeshree Rangari Narayan
Sathish Rajendran
Ambalavanan Namasivaya
Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
Journal of Clinical and Diagnostic Research
awareness
oral hygiene
questionnaire
title Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
title_full Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
title_fullStr Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
title_full_unstemmed Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
title_short Influence of Media in the Choice of Oral Hygiene Products Used Among the Population of Maduravoyal, Chennai, India
title_sort influence of media in the choice of oral hygiene products used among the population of maduravoyal chennai india
topic awareness
oral hygiene
questionnaire
url https://jcdr.net/articles/PDF/6562/14552_CE[Ra1]_F(AK)_PF1(PAK)_PFA(AK)_PF2(PAG).pdf
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