Corporate social responsibility: A pharmaceutical analysis
In the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dil...
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Format: | Article |
Language: | English |
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AOSIS
2005-12-01
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Series: | Acta Commercii |
Online Access: | https://actacommercii.co.za/index.php/acta/article/view/60 |
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author | D. J. Theron |
author_facet | D. J. Theron |
author_sort | D. J. Theron |
collection | DOAJ |
description | In the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dilemmas influencing the viability of organisations in general, and more specifically and recently, local and international pharmaceutical organisations operating in South Africa. This article considers the aspect of corporate social responsibility (CSR) in general and attempts to identify the social-related issues impacting on the pharmaceutical industry by means of content analysis - a research technique for making replicable and valid inferences from data. It furthermore describes the re-action of pharmaceutical organisations when confronted with such social demands, and finally analyses the management of CSR against four criteria of CSR. The article confirms the importance of managers to manage CSR towards society in a proactive manner. It furthermore suggests that the "hard" factors of strategic management and financial performance should be balanced with "soft" social/people issues. It also recommends that the industry should consider - and if applicable - endorse the concept of Issues Management as an approach to the proactive management of CSR. |
first_indexed | 2024-04-13T07:19:47Z |
format | Article |
id | doaj.art-0fde046bb55a41fc8331cf14b78f4ea0 |
institution | Directory Open Access Journal |
issn | 2413-1903 1684-1999 |
language | English |
last_indexed | 2024-04-13T07:19:47Z |
publishDate | 2005-12-01 |
publisher | AOSIS |
record_format | Article |
series | Acta Commercii |
spelling | doaj.art-0fde046bb55a41fc8331cf14b78f4ea02022-12-22T02:56:38ZengAOSISActa Commercii2413-19031684-19992005-12-015111210.4102/ac.v5i1.6060Corporate social responsibility: A pharmaceutical analysisD. J. Theron0University of JohannesburgIn the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dilemmas influencing the viability of organisations in general, and more specifically and recently, local and international pharmaceutical organisations operating in South Africa. This article considers the aspect of corporate social responsibility (CSR) in general and attempts to identify the social-related issues impacting on the pharmaceutical industry by means of content analysis - a research technique for making replicable and valid inferences from data. It furthermore describes the re-action of pharmaceutical organisations when confronted with such social demands, and finally analyses the management of CSR against four criteria of CSR. The article confirms the importance of managers to manage CSR towards society in a proactive manner. It furthermore suggests that the "hard" factors of strategic management and financial performance should be balanced with "soft" social/people issues. It also recommends that the industry should consider - and if applicable - endorse the concept of Issues Management as an approach to the proactive management of CSR.https://actacommercii.co.za/index.php/acta/article/view/60 |
spellingShingle | D. J. Theron Corporate social responsibility: A pharmaceutical analysis Acta Commercii |
title | Corporate social responsibility: A pharmaceutical analysis |
title_full | Corporate social responsibility: A pharmaceutical analysis |
title_fullStr | Corporate social responsibility: A pharmaceutical analysis |
title_full_unstemmed | Corporate social responsibility: A pharmaceutical analysis |
title_short | Corporate social responsibility: A pharmaceutical analysis |
title_sort | corporate social responsibility a pharmaceutical analysis |
url | https://actacommercii.co.za/index.php/acta/article/view/60 |
work_keys_str_mv | AT djtheron corporatesocialresponsibilityapharmaceuticalanalysis |