Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media
Social media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in dissemina...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Yogyakarta
2023-06-01
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| Series: | Informasi |
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| Online Access: | https://journal.uny.ac.id/index.php/informasi/article/view/62632 |
| _version_ | 1797769953583038464 |
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| author | Rachela Belinda Fatharani |
| author_facet | Rachela Belinda Fatharani |
| author_sort | Rachela Belinda Fatharani |
| collection | DOAJ |
| description | Social media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in disseminating information about climate change compared to other media. Social media allows a user to be accidentally exposed to the information referred to as incidental news exposure. In addition, in disseminating information, opinion leaders have a role in disseminating information to social media users. This study aims to determine the role of opinion leaders and incidental news exposure in disseminating information about climate change. This research is a case study involving fourteen participants divided into two Focused-Group Discussion (FGD) groups. After carrying out the FGD, the results of the participants' discussions were analyzed using the diffusion of innovation theory, in which there are elements of the spread of an innovation consisting of the innovation, communication channel, time, and social system. The study results show that incidental news exposure and opinion leaders play a role in disseminating information about climate change and environmentally friendly habits. Incidental news exposure and opinion leaders can be part of disseminating information with the diffusion of innovation theory approach. |
| first_indexed | 2024-03-12T21:16:32Z |
| format | Article |
| id | doaj.art-0feaf0f359a14a82975620a2dd0fdca1 |
| institution | Directory Open Access Journal |
| issn | 0126-0650 2502-3837 |
| language | English |
| last_indexed | 2024-03-12T21:16:32Z |
| publishDate | 2023-06-01 |
| publisher | Universitas Negeri Yogyakarta |
| record_format | Article |
| series | Informasi |
| spelling | doaj.art-0feaf0f359a14a82975620a2dd0fdca12023-07-29T07:04:59ZengUniversitas Negeri YogyakartaInformasi0126-06502502-38372023-06-0153115116010.21831/informasi.v53i1.6263218492Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social mediaRachela Belinda Fatharani0Universitas DiponegoroSocial media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in disseminating information about climate change compared to other media. Social media allows a user to be accidentally exposed to the information referred to as incidental news exposure. In addition, in disseminating information, opinion leaders have a role in disseminating information to social media users. This study aims to determine the role of opinion leaders and incidental news exposure in disseminating information about climate change. This research is a case study involving fourteen participants divided into two Focused-Group Discussion (FGD) groups. After carrying out the FGD, the results of the participants' discussions were analyzed using the diffusion of innovation theory, in which there are elements of the spread of an innovation consisting of the innovation, communication channel, time, and social system. The study results show that incidental news exposure and opinion leaders play a role in disseminating information about climate change and environmentally friendly habits. Incidental news exposure and opinion leaders can be part of disseminating information with the diffusion of innovation theory approach.https://journal.uny.ac.id/index.php/informasi/article/view/62632incidental news, opinion leaders, diffusion of innovation, social media, climate change |
| spellingShingle | Rachela Belinda Fatharani Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media Informasi incidental news, opinion leaders, diffusion of innovation, social media, climate change |
| title | Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media |
| title_full | Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media |
| title_fullStr | Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media |
| title_full_unstemmed | Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media |
| title_short | Incidental news exposure and opinion leader’s role in spreading climate change information and environment-friendly behavior on social media |
| title_sort | incidental news exposure and opinion leader s role in spreading climate change information and environment friendly behavior on social media |
| topic | incidental news, opinion leaders, diffusion of innovation, social media, climate change |
| url | https://journal.uny.ac.id/index.php/informasi/article/view/62632 |
| work_keys_str_mv | AT rachelabelindafatharani incidentalnewsexposureandopinionleadersroleinspreadingclimatechangeinformationandenvironmentfriendlybehavioronsocialmedia |