The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Purpose – This study assesses the impact of marital status towards customer-centric measures in a Canadian ski resort using the importance-performance map analysis (IPMA) as the analytical framework. For the purpose of this paper, the three groups that were assessed included singles, partnership wit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-05-01
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| Series: | European Journal of Management Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMS-05-2021-0034/full/pdf |
