Osobennosti kul'turnoy diplomatii Italii na sovremennom etape

The article analyzes the cultural policy of Italy, which is one of the key soft power instruments of the country, along with public diplomacy, the Italian language, education and scientific activities, through the prism of the cultural strategy of the EU. Despite the presence of a large number of ar...

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Main Authors: Svetlana Aleksandrovna Bokeriya, Valerij Vitalevich Danilov
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2019-12-01
Series:Vestnik RUDN. International Relations
Subjects:
Online Access:http://journals.rudn.ru/international-relations/article/viewFile/22843/17794
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author Svetlana Aleksandrovna Bokeriya
Valerij Vitalevich Danilov
author_facet Svetlana Aleksandrovna Bokeriya
Valerij Vitalevich Danilov
author_sort Svetlana Aleksandrovna Bokeriya
collection DOAJ
description The article analyzes the cultural policy of Italy, which is one of the key soft power instruments of the country, along with public diplomacy, the Italian language, education and scientific activities, through the prism of the cultural strategy of the EU. Despite the presence of a large number of articles on soft power implementation, this issue remains insufficiently covered today, since the concept of soft power emerged at the end of the 20th century in the framework of the American international relations school (J. Nye) and the majority of academic foreign papers are still devoted to the American soft power model. It is revealed that scientific community paid not enough attention to the Italian soft power phenomenon. The author’s goal is to analyze the cultural model of Italy, used as one of soft power component. According to the results of the structural, comparative and institutional analysis, fundamental problems in the development of the Italian cultural model were identified, as well as the links between the successful adoption of cultural diplomacy and economic crisis. The governmental initiatives in Italy in realization of cultural diplomacy and the EU cultural strategy are thoroughly reviewed. The analysis of the activities of specialized government institutions responsible for the cultural promotion of the country and the Italian language abroad is carried out. The soft power rankings, reflecting the effectiveness of cultural policy, in particular, Anholt-GfK Nation Brands Index and The Soft Power 30 are being analyzed. Measures to ensure the efficient use of the soft power resources in Italy are proposed. They are mostly aimed at combining the activities of existing institutions and forming an integrated strategy for popularizing, financing and broadening soft power components both within the state and foreign policy strategy.
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spelling doaj.art-1000a1e63429413296778d3b72e353aa2023-02-02T11:42:41ZengPeoples’ Friendship University of Russia (RUDN University)Vestnik RUDN. International Relations2313-06602313-06792019-12-0119464365310.22363/2313-0660-2019-19-4-643-65318462Osobennosti kul'turnoy diplomatii Italii na sovremennom etapeSvetlana Aleksandrovna Bokeriya0Valerij Vitalevich Danilov1RUDN UniversityRUDN UniversityThe article analyzes the cultural policy of Italy, which is one of the key soft power instruments of the country, along with public diplomacy, the Italian language, education and scientific activities, through the prism of the cultural strategy of the EU. Despite the presence of a large number of articles on soft power implementation, this issue remains insufficiently covered today, since the concept of soft power emerged at the end of the 20th century in the framework of the American international relations school (J. Nye) and the majority of academic foreign papers are still devoted to the American soft power model. It is revealed that scientific community paid not enough attention to the Italian soft power phenomenon. The author’s goal is to analyze the cultural model of Italy, used as one of soft power component. According to the results of the structural, comparative and institutional analysis, fundamental problems in the development of the Italian cultural model were identified, as well as the links between the successful adoption of cultural diplomacy and economic crisis. The governmental initiatives in Italy in realization of cultural diplomacy and the EU cultural strategy are thoroughly reviewed. The analysis of the activities of specialized government institutions responsible for the cultural promotion of the country and the Italian language abroad is carried out. The soft power rankings, reflecting the effectiveness of cultural policy, in particular, Anholt-GfK Nation Brands Index and The Soft Power 30 are being analyzed. Measures to ensure the efficient use of the soft power resources in Italy are proposed. They are mostly aimed at combining the activities of existing institutions and forming an integrated strategy for popularizing, financing and broadening soft power components both within the state and foreign policy strategy.http://journals.rudn.ru/international-relations/article/viewFile/22843/17794italy“soft power”culturepoliticseconomydiplomacyeu cultural strategy
spellingShingle Svetlana Aleksandrovna Bokeriya
Valerij Vitalevich Danilov
Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
Vestnik RUDN. International Relations
italy
“soft power”
culture
politics
economy
diplomacy
eu cultural strategy
title Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
title_full Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
title_fullStr Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
title_full_unstemmed Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
title_short Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
title_sort osobennosti kul turnoy diplomatii italii na sovremennom etape
topic italy
“soft power”
culture
politics
economy
diplomacy
eu cultural strategy
url http://journals.rudn.ru/international-relations/article/viewFile/22843/17794
work_keys_str_mv AT svetlanaaleksandrovnabokeriya osobennostikulturnoydiplomatiiitaliinasovremennometape
AT valerijvitalevichdanilov osobennostikulturnoydiplomatiiitaliinasovremennometape