REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION

This paper continues previous researches dedicated to highlighting the importance of planning from a managerial point of view and to discussing the regional dimension of planning, to which it adds up the current topic, that of rural tourism planning – features, particularities, approaches, multi-fu...

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Main Authors: Adeline-Cristina COZMA, Monica-Maria COROŞ
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2020-06-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Online Access:http://193.231.18.162/index.php/subbnegotia/article/view/2503
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author Adeline-Cristina COZMA
Monica-Maria COROŞ
author_facet Adeline-Cristina COZMA
Monica-Maria COROŞ
author_sort Adeline-Cristina COZMA
collection DOAJ
description This paper continues previous researches dedicated to highlighting the importance of planning from a managerial point of view and to discussing the regional dimension of planning, to which it adds up the current topic, that of rural tourism planning – features, particularities, approaches, multi-functionality of land use, collaboration and partnerships, negative planning, green economy, and case-studies. Bearing the theory in mind, a radiography of Rodna commune was briefly made, taking into consideration the following aspects: economy, locals, tourist flows, accommodation, tourists’ profile, food services, accessibility and transportation, travel agents, attractions and heritage, types of tourism, IT & C, sustainability, and traditions. The reason for the description of the commune is to properly understand the context and the particularities of the analyzed destination. Further, the steps of regional planning are revealed, and each of them is separately discussed and analyzed, from both a theoretical and a practical point of view. The outcome is a strategy the community can adopt, with a vision, three directions, and several SMART objectives. This strategy is reflected in a document that aims to engage each stakeholder in the process, as well as to establish in a clear, comprehensive way the common framework. Also, there are several proposals for every community and destination that understands the importance of planning and its implications: collaboration, win-win approach, partnerships, the involvement of the community, sustainability in every dimension, and so on. JEL Classification: L83, Q01, Z32.
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spelling doaj.art-100a586dced243159baafcdef645f1f12024-01-05T09:42:25ZengStudia Universitatis Babes-BolyaiStudia Universitatis Babeş-Bolyai Negotia2065-96362020-06-0165210.24193/subbnegotia.2020.2.03REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATIONAdeline-Cristina COZMA0Monica-Maria COROŞ1Master student, Department of Hospitality Services, Faculty of Business, Babeș-Bolyai University of Cluj-Napoca, ade.cozma@gmail.comAssociate Professor, PhD, Department of Hospitality Services, Faculty of Business, Babeș-Bolyai University of Cluj-Napoca, monica.coros@tbs.ubbcluj.ro, monica.coros@gmail.com This paper continues previous researches dedicated to highlighting the importance of planning from a managerial point of view and to discussing the regional dimension of planning, to which it adds up the current topic, that of rural tourism planning – features, particularities, approaches, multi-functionality of land use, collaboration and partnerships, negative planning, green economy, and case-studies. Bearing the theory in mind, a radiography of Rodna commune was briefly made, taking into consideration the following aspects: economy, locals, tourist flows, accommodation, tourists’ profile, food services, accessibility and transportation, travel agents, attractions and heritage, types of tourism, IT & C, sustainability, and traditions. The reason for the description of the commune is to properly understand the context and the particularities of the analyzed destination. Further, the steps of regional planning are revealed, and each of them is separately discussed and analyzed, from both a theoretical and a practical point of view. The outcome is a strategy the community can adopt, with a vision, three directions, and several SMART objectives. This strategy is reflected in a document that aims to engage each stakeholder in the process, as well as to establish in a clear, comprehensive way the common framework. Also, there are several proposals for every community and destination that understands the importance of planning and its implications: collaboration, win-win approach, partnerships, the involvement of the community, sustainability in every dimension, and so on. JEL Classification: L83, Q01, Z32. http://193.231.18.162/index.php/subbnegotia/article/view/2503Regional planning, Mountain tourism, Rural tourism, Community, Planning stages, Objectives, Collaboration, Strategy, Destination management.
spellingShingle Adeline-Cristina COZMA
Monica-Maria COROŞ
REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
Studia Universitatis Babeş-Bolyai Negotia
Regional planning, Mountain tourism, Rural tourism, Community, Planning stages, Objectives, Collaboration, Strategy, Destination management.
title REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
title_full REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
title_fullStr REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
title_full_unstemmed REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
title_short REGIONAL PLANNING FOR RODNA AS A TOURIST DESTINATION
title_sort regional planning for rodna as a tourist destination
topic Regional planning, Mountain tourism, Rural tourism, Community, Planning stages, Objectives, Collaboration, Strategy, Destination management.
url http://193.231.18.162/index.php/subbnegotia/article/view/2503
work_keys_str_mv AT adelinecristinacozma regionalplanningforrodnaasatouristdestination
AT monicamariacoros regionalplanningforrodnaasatouristdestination