A Mixed Method Approach for the Investigation of Consumer Responses to Sheepmeat and Beef

A Mixed Method Approach for the Investigation of Consumer Responses to Sheepmeat and Beef

Coupling qualitative and quantitative consumer research methodologies enables the development of more holistic and comprehensive perspectives of consumer responses. In this study, consumer responses to beef and sheepmeat were investigated using a mixed method approach combining perceptual mapping (q...

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Bibliographic Details
Main Authors: Melindee Hastie, Hollis Ashman, Damir Torrico, Minh Ha, Robyn Warner
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Foods
Subjects:
consumers
attitude
sensory
beef
sheepmeat
premium
holistic product development
Online Access:https://www.mdpi.com/2304-8158/9/2/126

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