Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products
As the largest Muslim population in the world, Indonesia has a promising potential of halal food industry in terms of economic and market values. This research aims at analyzing factors affecting consumers’ decision in purchasing MUI halal-certified food products by employing survey method and descr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers
2017-08-01
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| Series: | Tazkia Islamic Finance and Business Review |
| Subjects: | |
| Online Access: | http://tifbr-tazkia.org/index.php/TIFBR/article/view/111 |
| _version_ | 1818577527674765312 |
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| author | Qurroh Ayuniyyah Didin Hafidhuddin Hambari Hambari |
| author_facet | Qurroh Ayuniyyah Didin Hafidhuddin Hambari Hambari |
| author_sort | Qurroh Ayuniyyah |
| collection | DOAJ |
| description | As the largest Muslim population in the world, Indonesia has a promising potential of halal food industry in terms of economic and market values. This research aims at analyzing factors affecting consumers’ decision in purchasing MUI halal-certified food products by employing survey method and descriptive analysis approach. Three hundred respondents are selected using non-probability convenience sampling technique and are analyzed using multiple regression. The criteria of the respondents are Muslim and have bought Indonesian halal-certified food products in the last one-month. While the dependent variable in this study is purchasing decision (Y), the four independent variables are cultural and religious factors (X<sub>1</sub>), social factor (X<sub>2</sub>), personal factor (X<sub>3</sub>) and psychological factor (X<sub>4</sub>). This study finds that the four independent factors significantly influence consumers’ decision in purchasing MUI halal-certified food products. However, social factor are negatively related with the consumers’ purchasing decision. This study is expected to deliver the information on the halal food purchasing decisions from the perspective of the customers in order to provide recommendations to develop halal food industry in Indonesia. |
| first_indexed | 2024-12-16T06:31:20Z |
| format | Article |
| id | doaj.art-101add48ac774830a283d70a74bdca9b |
| institution | Directory Open Access Journal |
| issn | 1907-8145 2460-0717 |
| language | English |
| last_indexed | 2024-12-16T06:31:20Z |
| publishDate | 2017-08-01 |
| publisher | Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers |
| record_format | Article |
| series | Tazkia Islamic Finance and Business Review |
| spelling | doaj.art-101add48ac774830a283d70a74bdca9b2022-12-21T22:40:53ZengTazkia University College of Islamic Economics; Association of Islamic Economics LecturersTazkia Islamic Finance and Business Review1907-81452460-07172017-08-0110210.30993/tifbr.v10i2.11185Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food ProductsQurroh Ayuniyyah0Didin Hafidhuddin1Hambari Hambari2International Islamic University MalaysiaBogor Agricultural University, IndonesiaInternational Islamic University MalaysiaAs the largest Muslim population in the world, Indonesia has a promising potential of halal food industry in terms of economic and market values. This research aims at analyzing factors affecting consumers’ decision in purchasing MUI halal-certified food products by employing survey method and descriptive analysis approach. Three hundred respondents are selected using non-probability convenience sampling technique and are analyzed using multiple regression. The criteria of the respondents are Muslim and have bought Indonesian halal-certified food products in the last one-month. While the dependent variable in this study is purchasing decision (Y), the four independent variables are cultural and religious factors (X<sub>1</sub>), social factor (X<sub>2</sub>), personal factor (X<sub>3</sub>) and psychological factor (X<sub>4</sub>). This study finds that the four independent factors significantly influence consumers’ decision in purchasing MUI halal-certified food products. However, social factor are negatively related with the consumers’ purchasing decision. This study is expected to deliver the information on the halal food purchasing decisions from the perspective of the customers in order to provide recommendations to develop halal food industry in Indonesia.http://tifbr-tazkia.org/index.php/TIFBR/article/view/111halal food products, purchasing decision, and consumers’ behavior |
| spellingShingle | Qurroh Ayuniyyah Didin Hafidhuddin Hambari Hambari Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products Tazkia Islamic Finance and Business Review halal food products, purchasing decision, and consumers’ behavior |
| title | Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products |
| title_full | Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products |
| title_fullStr | Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products |
| title_full_unstemmed | Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products |
| title_short | Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products |
| title_sort | factors affecting consumers decision in purchasing mui halal certified food products |
| topic | halal food products, purchasing decision, and consumers’ behavior |
| url | http://tifbr-tazkia.org/index.php/TIFBR/article/view/111 |
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