Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products

Factors Affecting Consumers’ Decision in Purchasing MUI Halal-Certified Food Products

As the largest Muslim population in the world, Indonesia has a promising potential of halal food industry in terms of economic and market values. This research aims at analyzing factors affecting consumers’ decision in purchasing MUI halal-certified food products by employing survey method and descr...

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Bibliographic Details
Main Authors: Qurroh Ayuniyyah, Didin Hafidhuddin, Hambari Hambari
Format: Article
Language:English
Published: Tazkia University College of Islamic Economics; Association of Islamic Economics Lecturers 2017-08-01
Series:Tazkia Islamic Finance and Business Review
Subjects:
halal food products, purchasing decision, and consumers’ behavior
Online Access:http://tifbr-tazkia.org/index.php/TIFBR/article/view/111

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