Customization, loneliness, and optimism: drivers of intelligent personal assistant continuance intention during COVID-19
Abstract With the growing prominence of artificial intelligence, intelligent personal assistants (IPAs) have become integral to various industries and individuals’ lives. This study investigates the factors influencing the continuance intention of IPA users. The study aims to address the current kno...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-08-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02021-1 |