THE ROLE OF WOMEN IN PRESERVING THE ROMANIAN IDENTITY IN LOCAL ADVERTISING
The following paper intends to reveal the involvement of women into coining efficient communication campaigns for different product categories promoted on the Romanian market. Product consumption explicitly depends on target interests and social integration considering its division into two directio...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2012-05-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=03_social_sciences%2F&download=cks_2012_social_sciences_art_032.pdf |