The Online Vaccine Debate: Study of A Visual Analytics System

Online debates, specifically the ones about public health issues (e.g., vaccines, medications, and nutrition), occur frequently and intensely, and are having an impact on our world. Many public health topics are debated online, one of which is the efficacy and morality of vaccines. When people exami...

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Main Authors: Anton Ninkov, Kamran Sedig
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Informatics
Subjects:
Online Access:https://www.mdpi.com/2227-9709/7/1/3
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author Anton Ninkov
Kamran Sedig
author_facet Anton Ninkov
Kamran Sedig
author_sort Anton Ninkov
collection DOAJ
description Online debates, specifically the ones about public health issues (e.g., vaccines, medications, and nutrition), occur frequently and intensely, and are having an impact on our world. Many public health topics are debated online, one of which is the efficacy and morality of vaccines. When people examine such online debates, they encounter numerous and conflicting sources of information. This information forms the basis upon which people take a position on such debates. This has profound implications for public health. It necessitates a need for public health stakeholders to be able to examine online debates quickly and effectively. They should be able to easily perform sense-making tasks on the vast amount of online information, such as sentiments, online presence, focus, or geographic locations. In this paper, we report the results of a user study of a visual analytic system (VAS), and whether and how this VAS can help with such sense-making tasks. Specifically, we report a usability evaluation of VINCENT (VIsual aNalytiCs systEm for investigating the online vacciNe debaTe), a VAS previously described. To help the reader, we briefly discuss VINCENT’s design in this paper as well. VINCENT integrates webometrics, natural language processing, data visualization, and human-data interaction. In the reported study, we gave users tasks requiring them to make sense of the online vaccine debate. Thirty-four participants were asked to perform these tasks by investigating data from 37 vaccine-focused websites. Half the participants were given access to the system, while the other half were not. Selected study participants from both groups were subsequently asked to be interviewed by the study administrator. Examples of questions and issues discussed with interviewees were: how they went about completing specific tasks, what they meant by some of the feedback they provided, and how they would have performed on the tasks if they had been placed in the other group. Overall, we found that VINCENT was a highly valuable resource for users, helping them make sense of the online vaccine debate much more effectively and faster than those without the system (e.g., users were able to compare websites similarities, identify emotional tone of websites, and locate websites with a specific focus). In this paper, we also identify a few issues that should be taken into consideration when developing VASes for online public health debates.
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spelling doaj.art-107b399b054448faa7cd1bf7eb2381ae2022-12-21T18:24:10ZengMDPI AGInformatics2227-97092020-01-0171310.3390/informatics7010003informatics7010003The Online Vaccine Debate: Study of A Visual Analytics SystemAnton Ninkov0Kamran Sedig1NSIGHT Lab, Middlesex College, Western University, London, ON N6A 3K7, CanadaNSIGHT Lab, Middlesex College, Western University, London, ON N6A 3K7, CanadaOnline debates, specifically the ones about public health issues (e.g., vaccines, medications, and nutrition), occur frequently and intensely, and are having an impact on our world. Many public health topics are debated online, one of which is the efficacy and morality of vaccines. When people examine such online debates, they encounter numerous and conflicting sources of information. This information forms the basis upon which people take a position on such debates. This has profound implications for public health. It necessitates a need for public health stakeholders to be able to examine online debates quickly and effectively. They should be able to easily perform sense-making tasks on the vast amount of online information, such as sentiments, online presence, focus, or geographic locations. In this paper, we report the results of a user study of a visual analytic system (VAS), and whether and how this VAS can help with such sense-making tasks. Specifically, we report a usability evaluation of VINCENT (VIsual aNalytiCs systEm for investigating the online vacciNe debaTe), a VAS previously described. To help the reader, we briefly discuss VINCENT’s design in this paper as well. VINCENT integrates webometrics, natural language processing, data visualization, and human-data interaction. In the reported study, we gave users tasks requiring them to make sense of the online vaccine debate. Thirty-four participants were asked to perform these tasks by investigating data from 37 vaccine-focused websites. Half the participants were given access to the system, while the other half were not. Selected study participants from both groups were subsequently asked to be interviewed by the study administrator. Examples of questions and issues discussed with interviewees were: how they went about completing specific tasks, what they meant by some of the feedback they provided, and how they would have performed on the tasks if they had been placed in the other group. Overall, we found that VINCENT was a highly valuable resource for users, helping them make sense of the online vaccine debate much more effectively and faster than those without the system (e.g., users were able to compare websites similarities, identify emotional tone of websites, and locate websites with a specific focus). In this paper, we also identify a few issues that should be taken into consideration when developing VASes for online public health debates.https://www.mdpi.com/2227-9709/7/1/3public healthvisual analyticswebometricsnatural language processingvaccine debatedata visualizationhuman-data interaction
spellingShingle Anton Ninkov
Kamran Sedig
The Online Vaccine Debate: Study of A Visual Analytics System
Informatics
public health
visual analytics
webometrics
natural language processing
vaccine debate
data visualization
human-data interaction
title The Online Vaccine Debate: Study of A Visual Analytics System
title_full The Online Vaccine Debate: Study of A Visual Analytics System
title_fullStr The Online Vaccine Debate: Study of A Visual Analytics System
title_full_unstemmed The Online Vaccine Debate: Study of A Visual Analytics System
title_short The Online Vaccine Debate: Study of A Visual Analytics System
title_sort online vaccine debate study of a visual analytics system
topic public health
visual analytics
webometrics
natural language processing
vaccine debate
data visualization
human-data interaction
url https://www.mdpi.com/2227-9709/7/1/3
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