| Summary: | The aim of this study is to analyse and embody Significance Quest Theory and notions of it. Significance quest is a human-specific motivation and can be the cause of good or misdeeds, shame or pride. The primary factor driving one to quest for significance is personal or collective significance loss as a result of exclusion or humiliation of self or one’s group. Any threat of significance loss apart from the suffered significance loss is also drive one to quest for significance. Opportunities for gaining significance also motivate one to quest for significance. “Mercedes mon Amour” movie directed by Tunç Okan was analysed in terms of different notions of the significance quest. The document analysis method of qualitative research designs was adopted within this study. Notions of significance quest, significance loss, threat of significance loss, opportunity for significance gain, personal and collective significance loss were tried to be embodied by analysing some specified scenes of the movie based on the incidents of them.
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