Comparing the Marketing between the Libraries of Tehran and Shahid Beheshti Medical Sciences Universities based on 7Ps Marketing Model in 2017

Comparing the Marketing between the Libraries of Tehran and Shahid Beheshti Medical Sciences Universities based on 7Ps Marketing Model in 2017

Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) ba...

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Bibliographic Details
Main Authors: Seyed Javad Ghazi Mirsaeed, Nadia Motamedi, Matin Shahivand
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2018-11-01
Series:پیاورد سلامت
Subjects:
marketing
library services
7ps marketing model
university library
Online Access:http://payavard.tums.ac.ir/article-1-6602-en.html

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