ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE
In an era when marketing has already demonstrated its persuasive-decisional influence and organizational efficiency, in Romania the companies in the sports field seem all too stubborn to accept it. The Romanian organizations in this domain benefit from several effective modalities of collecting info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports
2017-07-01
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| Series: | Sport şi Societate |
| Subjects: | |
| Online Access: | http://www.sportsisocietate.ro/en/misc/doc/show/322 |
| _version_ | 1830178985451978752 |
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| author | Dumitru Iulian Marius Puni Alexandru-Rares |
| author_facet | Dumitru Iulian Marius Puni Alexandru-Rares |
| author_sort | Dumitru Iulian Marius |
| collection | DOAJ |
| description | In an era when marketing has already demonstrated its persuasive-decisional influence and organizational efficiency, in Romania the companies in the sports field seem all too stubborn to accept it. The Romanian organizations in this domain benefit from several effective modalities of collecting information, of using distribution channels, of promoting sales, and of implementing direct marketing techniques. Consciously or not, sports organizations in Romania must shift their attention towards these instruments, techniques, and methods. Along with traditional and specific agents of personal communication in sport, social channels (friends, family) and opinion leaders (star athletes, journalists), sales forces represent the safest and most professional solution. The paper proposes to delimit the status of sales forces in sports organizations in Romania and to analyse the strengths and weaknesses of these marketing instruments in the contemporary context provided by the Romanian economic and social dynamic. |
| first_indexed | 2024-12-17T19:51:56Z |
| format | Article |
| id | doaj.art-1099e2b3164c4dfe9e139c5aa4b86e80 |
| institution | Directory Open Access Journal |
| issn | 1582-2168 1582-2168 |
| language | English |
| last_indexed | 2024-12-17T19:51:56Z |
| publishDate | 2017-07-01 |
| publisher | ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports |
| record_format | Article |
| series | Sport şi Societate |
| spelling | doaj.art-1099e2b3164c4dfe9e139c5aa4b86e802022-12-21T21:34:42ZengALTIUS ACADEMY Foundation - Faculty of Physical Education and SportsSport şi Societate1582-21681582-21682017-07-011711329ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVEDumitru Iulian Marius0Puni Alexandru-Rares1Al.I.Cuza University IaşiAl.I.Cuza University IaşiIn an era when marketing has already demonstrated its persuasive-decisional influence and organizational efficiency, in Romania the companies in the sports field seem all too stubborn to accept it. The Romanian organizations in this domain benefit from several effective modalities of collecting information, of using distribution channels, of promoting sales, and of implementing direct marketing techniques. Consciously or not, sports organizations in Romania must shift their attention towards these instruments, techniques, and methods. Along with traditional and specific agents of personal communication in sport, social channels (friends, family) and opinion leaders (star athletes, journalists), sales forces represent the safest and most professional solution. The paper proposes to delimit the status of sales forces in sports organizations in Romania and to analyse the strengths and weaknesses of these marketing instruments in the contemporary context provided by the Romanian economic and social dynamic.http://www.sportsisocietate.ro/en/misc/doc/show/322sales managementpromotion efficiencyorganizational success |
| spellingShingle | Dumitru Iulian Marius Puni Alexandru-Rares ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE Sport şi Societate sales management promotion efficiency organizational success |
| title | ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE |
| title_full | ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE |
| title_fullStr | ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE |
| title_full_unstemmed | ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE |
| title_short | ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES – SWOT PERSPECTIVE |
| title_sort | analysis of the internal potential of a sports organization regarding sales forces swot perspective |
| topic | sales management promotion efficiency organizational success |
| url | http://www.sportsisocietate.ro/en/misc/doc/show/322 |
| work_keys_str_mv | AT dumitruiulianmarius analysisoftheinternalpotentialofasportsorganizationregardingsalesforcesswotperspective AT punialexandrurares analysisoftheinternalpotentialofasportsorganizationregardingsalesforcesswotperspective |