Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method

The effect of arbitrary stimulus selection is a persistent concern when employing implicit measures. The current study tests a data-driven multi-step procedure to create stimulus items using a combination of free-recall and survey data. Six sets of stimulus items were created, representing healthy f...

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Main Authors: Daniel J. Phipps, Kyra Hamilton
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Methods and Protocols
Subjects:
Online Access:https://www.mdpi.com/2409-9279/6/3/47
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author Daniel J. Phipps
Kyra Hamilton
author_facet Daniel J. Phipps
Kyra Hamilton
author_sort Daniel J. Phipps
collection DOAJ
description The effect of arbitrary stimulus selection is a persistent concern when employing implicit measures. The current study tests a data-driven multi-step procedure to create stimulus items using a combination of free-recall and survey data. Six sets of stimulus items were created, representing healthy food and high sugar items in children, adolescents, and adults. Selected items were highly representative of the target concepts, in frequent use, and of near equal length. Tests of the piloted items in two samples showed slightly higher implicit measure–behavior relations compared to a previously used measure, providing preliminary support for the value in empirically based stimulus selection. Further, the items reported as being the most associated with their target concepts differed notably from what one may expect from the guidelines or population consumption patterns, highlighting the importance of informed stimulus selection.
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spelling doaj.art-10a509137bcd4258a03d3f76f62c94d22023-11-18T11:51:45ZengMDPI AGMethods and Protocols2409-92792023-05-01634710.3390/mps6030047Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting MethodDaniel J. Phipps0Kyra Hamilton1School of Applied Psychology, Griffith University, 176 Messines Ridge Road, Mt Gravatt, QLD 4122, AustraliaSchool of Applied Psychology, Griffith University, 176 Messines Ridge Road, Mt Gravatt, QLD 4122, AustraliaThe effect of arbitrary stimulus selection is a persistent concern when employing implicit measures. The current study tests a data-driven multi-step procedure to create stimulus items using a combination of free-recall and survey data. Six sets of stimulus items were created, representing healthy food and high sugar items in children, adolescents, and adults. Selected items were highly representative of the target concepts, in frequent use, and of near equal length. Tests of the piloted items in two samples showed slightly higher implicit measure–behavior relations compared to a previously used measure, providing preliminary support for the value in empirically based stimulus selection. Further, the items reported as being the most associated with their target concepts differed notably from what one may expect from the guidelines or population consumption patterns, highlighting the importance of informed stimulus selection.https://www.mdpi.com/2409-9279/6/3/47implicit measuresimplicit attitudeimplicit association test
spellingShingle Daniel J. Phipps
Kyra Hamilton
Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
Methods and Protocols
implicit measures
implicit attitude
implicit association test
title Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
title_full Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
title_fullStr Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
title_full_unstemmed Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
title_short Creating Implicit Measure Stimulus Sets Using a Multi-Step Piloting Method
title_sort creating implicit measure stimulus sets using a multi step piloting method
topic implicit measures
implicit attitude
implicit association test
url https://www.mdpi.com/2409-9279/6/3/47
work_keys_str_mv AT danieljphipps creatingimplicitmeasurestimulussetsusingamultisteppilotingmethod
AT kyrahamilton creatingimplicitmeasurestimulussetsusingamultisteppilotingmethod