Determining the influence of food user value on the intention to waste tomatoes at home
To date, there is no evidence on how food user value influences the intention to waste food at home. We experimentally tested the influence of the freshness of tomatoes and them being grown in/on one’s garden/balcony on the intention to waste tomatoes at home (n = 454). We uncovered a significantly...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-06-01
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| Series: | Resources, Environment and Sustainability |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S266691612300004X |
| _version_ | 1811159882116628480 |
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| author | Gina Tüfer Thomas A. Brunner |
| author_facet | Gina Tüfer Thomas A. Brunner |
| author_sort | Gina Tüfer |
| collection | DOAJ |
| description | To date, there is no evidence on how food user value influences the intention to waste food at home. We experimentally tested the influence of the freshness of tomatoes and them being grown in/on one’s garden/balcony on the intention to waste tomatoes at home (n = 454). We uncovered a significantly lower intention to waste them if they were described as still fresh (versus no longer fresh) and a lower intention to waste them if they were homegrown (versus bought). It did not make a difference whether fresh tomatoes were store-bought or homegrown. However, once the tomatoes were no longer fresh, the purchased tomatoes were much more likely to be thrown away than the homegrown tomatoes. |
| first_indexed | 2024-04-10T05:48:13Z |
| format | Article |
| id | doaj.art-10ad24897ccd4d2fb0f85dc0561ad2fa |
| institution | Directory Open Access Journal |
| issn | 2666-9161 |
| language | English |
| last_indexed | 2024-04-10T05:48:13Z |
| publishDate | 2023-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Resources, Environment and Sustainability |
| spelling | doaj.art-10ad24897ccd4d2fb0f85dc0561ad2fa2023-03-05T04:26:00ZengElsevierResources, Environment and Sustainability2666-91612023-06-0112100111Determining the influence of food user value on the intention to waste tomatoes at homeGina Tüfer0Thomas A. Brunner1Corresponding author.; Bern University of Applied Sciences, School of Agriculture, Forest and Food Sciences (HAFL), Food Science and Management, Länggasse 85, 3052 Zollikofen, SwitzerlandBern University of Applied Sciences, School of Agriculture, Forest and Food Sciences (HAFL), Food Science and Management, Länggasse 85, 3052 Zollikofen, SwitzerlandTo date, there is no evidence on how food user value influences the intention to waste food at home. We experimentally tested the influence of the freshness of tomatoes and them being grown in/on one’s garden/balcony on the intention to waste tomatoes at home (n = 454). We uncovered a significantly lower intention to waste them if they were described as still fresh (versus no longer fresh) and a lower intention to waste them if they were homegrown (versus bought). It did not make a difference whether fresh tomatoes were store-bought or homegrown. However, once the tomatoes were no longer fresh, the purchased tomatoes were much more likely to be thrown away than the homegrown tomatoes.http://www.sciencedirect.com/science/article/pii/S266691612300004XFood wasteFood user valueValue perceptionFreshnessGardeningTomatoes |
| spellingShingle | Gina Tüfer Thomas A. Brunner Determining the influence of food user value on the intention to waste tomatoes at home Resources, Environment and Sustainability Food waste Food user value Value perception Freshness Gardening Tomatoes |
| title | Determining the influence of food user value on the intention to waste tomatoes at home |
| title_full | Determining the influence of food user value on the intention to waste tomatoes at home |
| title_fullStr | Determining the influence of food user value on the intention to waste tomatoes at home |
| title_full_unstemmed | Determining the influence of food user value on the intention to waste tomatoes at home |
| title_short | Determining the influence of food user value on the intention to waste tomatoes at home |
| title_sort | determining the influence of food user value on the intention to waste tomatoes at home |
| topic | Food waste Food user value Value perception Freshness Gardening Tomatoes |
| url | http://www.sciencedirect.com/science/article/pii/S266691612300004X |
| work_keys_str_mv | AT ginatufer determiningtheinfluenceoffooduservalueontheintentiontowastetomatoesathome AT thomasabrunner determiningtheinfluenceoffooduservalueontheintentiontowastetomatoesathome |