MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of int...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/550 |
| _version_ | 1797244109250887680 |
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| author | N. Vakurova K. Golubeva D. Kasparova |
| author_facet | N. Vakurova K. Golubeva D. Kasparova |
| author_sort | N. Vakurova |
| collection | DOAJ |
| description | Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment. |
| first_indexed | 2024-03-08T04:23:57Z |
| format | Article |
| id | doaj.art-10b3796738f94f0c8d666e6c7d268dcf |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:05:47Z |
| publishDate | 2017-01-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-10b3796738f94f0c8d666e6c7d268dcf2024-03-26T14:22:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-01-01013842550MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGYN. Vakurova0K. Golubeva1D. Kasparova2ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of introduction this practice to a Russian retail segment.https://vestnik.guu.ru/jour/article/view/550merchandisingmarketingadvertisingdisplay of goodsconsumerssales promotion |
| spellingShingle | N. Vakurova K. Golubeva D. Kasparova MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY Вестник университета merchandising marketing advertising display of goods consumers sales promotion |
| title | MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY |
| title_full | MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY |
| title_fullStr | MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY |
| title_full_unstemmed | MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY |
| title_short | MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY |
| title_sort | merchandising as a special marketing technology |
| topic | merchandising marketing advertising display of goods consumers sales promotion |
| url | https://vestnik.guu.ru/jour/article/view/550 |
| work_keys_str_mv | AT nvakurova merchandisingasaspecialmarketingtechnology AT kgolubeva merchandisingasaspecialmarketingtechnology AT dkasparova merchandisingasaspecialmarketingtechnology |