MERCHANDISING AS A SPECIAL MARKETING TECHNOLOGY
Based on the results of different researches, this article tells about merchandising as a special marketing technology, which stimulates an effective sales promotion. There is a brief description of types, ways and examples of the correct use of merchandising in foreign companies and problems of int...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-01-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/550 |