Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma

12 Registi per 12 città (1989) is a commissioned promotional film comprising twelve portraits of cities, produced by twelve famous Italian filmmakers before the 14th World Cup (Italia’90). It is an exemplary body of works which can be used to study the relationship between the representation of the...

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Main Author: Olivier Gaudin
Format: Article
Language:fra
Published: Agrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP Lille 2018-12-01
Series:Projets de Paysage
Subjects:
Online Access:http://journals.openedition.org/paysage/451
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author Olivier Gaudin
author_facet Olivier Gaudin
author_sort Olivier Gaudin
collection DOAJ
description 12 Registi per 12 città (1989) is a commissioned promotional film comprising twelve portraits of cities, produced by twelve famous Italian filmmakers before the 14th World Cup (Italia’90). It is an exemplary body of works which can be used to study the relationship between the representation of the urban landscape and the advertising image. How are cities represented in these films? What do these portrayals, which follow a logic based on the market, tourism and the heritage, demonstrate? The article examines the respective roles given in these films to landscapes, aerial views, historical monuments, and specific elements within the sites (relief, water); it also takes a look at variations in the attention focused by the filmmakers on the public places, the sonic environments, the inhabitants and the day-to-day activities in these cities. These technically sophisticated commercial films are the result of aesthetic choices that sometimes distinguish them from the spectacular and commercial rationale of mass tourism which they nevertheless are a part of. Analysing them makes it possible to fully appreciate the production of urban images and the tourist experience.
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spelling doaj.art-10c4a1fdcb8a4050862004d852aedf0b2022-12-21T20:33:22ZfraAgrocampus Angers, Ecole nationale supérieure du paysage, ENP Blois, ENSAP Bordeaux, ENSAP LilleProjets de Paysage1969-61242018-12-011910.4000/paysage.451Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinémaOlivier Gaudin12 Registi per 12 città (1989) is a commissioned promotional film comprising twelve portraits of cities, produced by twelve famous Italian filmmakers before the 14th World Cup (Italia’90). It is an exemplary body of works which can be used to study the relationship between the representation of the urban landscape and the advertising image. How are cities represented in these films? What do these portrayals, which follow a logic based on the market, tourism and the heritage, demonstrate? The article examines the respective roles given in these films to landscapes, aerial views, historical monuments, and specific elements within the sites (relief, water); it also takes a look at variations in the attention focused by the filmmakers on the public places, the sonic environments, the inhabitants and the day-to-day activities in these cities. These technically sophisticated commercial films are the result of aesthetic choices that sometimes distinguish them from the spectacular and commercial rationale of mass tourism which they nevertheless are a part of. Analysing them makes it possible to fully appreciate the production of urban images and the tourist experience.http://journals.openedition.org/paysage/451urban landscapeadvertisingcinemarepresentationtourism
spellingShingle Olivier Gaudin
Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
Projets de Paysage
urban landscape
advertising
cinema
representation
tourism
title Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
title_full Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
title_fullStr Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
title_full_unstemmed Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
title_short Entre campagne publicitaire et films d’auteur : douze paysages urbains italiens au cinéma
title_sort entre campagne publicitaire et films d auteur douze paysages urbains italiens au cinema
topic urban landscape
advertising
cinema
representation
tourism
url http://journals.openedition.org/paysage/451
work_keys_str_mv AT oliviergaudin entrecampagnepublicitaireetfilmsdauteurdouzepaysagesurbainsitaliensaucinema