Digital Games as Persuasion Spaces for Political Marketing: Joe Biden’s Campaign in Fortnite
The aim of this study is to explore how digital entertainment games are used as spaces for political persuasion in electoral campaigns, by examining Joe Biden’s use of Fortnite during the campaign for the 2020 US presidential election as a case study. To date, the study of persuasive communication r...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2023-05-01
|
| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/6476 |