Image and consumption: the communication Unilever/Ades brand on digital platforms
Understanding the importance of images for consumption as well as the Internet and Web 2.0 technologies for marketing communication, this article focuses on the potential image as influencing agent in consumer relations. Specifically, demonstrates the case of Unilever and its Ades product, analyzing...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Estadual de Londrina
2015-06-01
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| Series: | Discursos Fotográficos |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/21320 |