Exploring the Effects of Information and Communication Technologies in the Marketing of Broiler Birds in Enugu State, Nigeria.

Exploring the Effects of Information and Communication Technologies in the Marketing of Broiler Birds in Enugu State, Nigeria.

Information-intensive and precise knowledge-based marketing approaches is a key aspect in ensuring the long-term viability of agriculture. Unfortunately, the economic potential of information and communication technologies used in agricultural marketing is not fully utilized. This study, therefore,...

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Bibliographic Details
Main Authors: Ikenna Charles Ukwuaba, Collins Nzeribe Ngwuoke, Chinedum Jachinma Chiemela, Cynthia Uzoamaka Nwachukwu, Ridwan Mukaila, Chikaosolu Maryqueen Ileka, Stella Nwawulu Chiemela
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2023-12-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
broiler marketing
icts
multiple regression
enugu state
nigeria
Online Access:https://www.agrifoodscience.com/index.php/TURJAF/article/view/5155

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